bubble candle
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Price range
Great$4.84–$49.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good677.41avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.33avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 79K searches
According to Flapen's Amazon United States niche tracking, bubble candle is a $28K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bubble candle market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $21K–$29K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #460
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- ACITHGL44%
- Aokala20%
- Efavormart.com9%
- HUTIP7%
- SAYUANVA6%
- FANBODTA3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top bubble candle search terms
- bubble candle59K/yr
- bubble candles14K/yr
- cube candle4K/yr
- white bubble candle2K/yr
Top bubble candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ACITHGL Bubble Candle - Cube Soy Wax Home Decor Scented Candle Set 2 Pieces (White+Pink)
ACITHGL$9.984.6★2,863 rev
Aokala Scented Bubble Cube Candles for Home Scented 5.4 oz Soy Wax Aromatherapy Candle Aesthetic Room Decor Cute Danish Pastel Large Decorative Shaped Candles Gifts - Freesia(White)
Aokala$6.904.6★804 rev
Bubble Candle - Cube Soy Wax Candles Home Decor Candle Scented Candle Set 2 Pieces Home Use and Gifting
ACITHGL$10.154.6★2,863 rev
Efavormart 2 Pack White 2 Bubble Cube Paraffin Wax Candles Unscented Rubiks Cube Aesthetic Decorative Pillar Candles
Efavormart.com$6.464.0★60 rev
ACITHGL Bubble Candle - Cube Soy Wax Candles Home Decor Candle Scented Candle Set 2 Pieces Home Use and Gifting (White+Green)
ACITHGL$8.524.6★2,863 rev
Newest
by launch date
Cube Bubble Candle Soy Wax Scented Candles with Plant Essential Oils Decorative Geometric Candles for Home Decor Aromatherapy Meditation Romantic Gifts (White + Purple)
SAYUANVA$4.849 rev
SHIDOW Shaped Scented Candles Premium Soy Blend Wax Aromatherapy Candle Relaxing Fragrance Decorative Candle for Home Bedroom Bathroom Office Indoor Ornament
SHIDOW$9.673 rev
Nuanchu 30 Sets Bridal Shower Favors White 1.6 Mini Bubble Candles Wedding Favors Gifts for Guests Aesthetic Bubble Candles Baby Shower Favor with Thank You Card Ribbon for DIY Baptism Gift
Nuanchu$35.9117 rev
MTLEE 24 Sets Greenery Wedding Favors Party Candle Small Bubble Candle Favors for Guests Tea Candles Bulk with Stylish Ribbons Cards Gifts for Bridal Shower(White Leaves)
MTLEE$28.33117 rev
6-in-1 Mini Soy Wax Candles Gift Set Eco-Friendly Aromatherapy Lavender/Peach/Sea Salt Scents Bubble Shaped Decorative CandlestickPremium Scented Candles for Relaxation/Meditation for Home
FANBODTA$6.1352 rev
Trending
90-day click momentumCube Bubble Candle Soy Wax Scented Candles with Plant Essential Oils Decorative Geometric Candles for Home Decor Aromatherapy Meditation Romantic Gifts (White + Purple)
SAYUANVA$4.844.0★
Hearthfire Hygge Bubble Candle Soy Candle Sets | Unscented White Mini Pillars | 25-Hr Burn Time | Trendy Colored Funky Candles | Soy Wax Preppy Candles
Hearthfire Hygge$14.824.5★
MTLEE 24 Sets Greenery Wedding Favors Party Candle Small Bubble Candle Favors for Guests Tea Candles Bulk with Stylish Ribbons Cards Gifts for Bridal Shower(White Leaves)
MTLEE$28.334.3★
SHIDOW Shaped Scented Candles Premium Soy Blend Wax Aromatherapy Candle Relaxing Fragrance Decorative Candle for Home Bedroom Bathroom Office Indoor Ornament
SHIDOW$9.674.3★
Nuanchu 30 Sets Bridal Shower Favors White 1.6 Mini Bubble Candles Wedding Favors Gifts for Guests Aesthetic Bubble Candles Baby Shower Favor with Thank You Card Ribbon for DIY Baptism Gift
Nuanchu$35.914.2★
What buyers say about bubble candle
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and wonderfully scented”
“adds a nice aesthetic touch”
“Cute Candles”
“the quality is great”
“Nice size”
“Exactly as described”
“Present for my teenage daughter”
“These are fun and smell nice”
“Cute vibrant colors”
“toxic scents thats out there this candle is certified”
What buyers complain about
“Smaller Size”
“Waste of money”
“the spaces between the little bubbles leaks”
“No smell at all”
“The color is just basic white so it also will blend in with any type of style you have”
Top return reasons
Common questions
- Is bubble candle profitable to sell on Amazon United States?
- The niche generates $28K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the bubble candle niche?
- 13 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in bubble candle?
- Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 3.1%.
- When does demand for bubble candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the bubble candle niche?
- Listings span $4.84–$49.03; the average listing price is $14.33 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.