Is bubble bath kids profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 33 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (59/100).

How competitive is the bubble bath kids niche?

17 brands and 114 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in bubble bath kids?

Top complaints mined from reviews: Smell, Color, Allergies. The return rate is 0.3%.

When does demand for bubble bath kids peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the bubble bath kids niche?

Listings span $3.00–$27.99; the average listing price is $12.09 (sweet spot $15–$100). The average incumbent carries 2,781 reviews — the moat a new listing must climb.

bubble bath kids

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$3.3M

$3.3M/yr · 2.0M searches

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.00–$27.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.09

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,780.52

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bubble bath kids is a $3.3M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

bubble bath kids market data

Units sold / yr: 250K–300K; avg 6,000–8,000/product
Revenue / yr: $3.0M–$3.6M; units × avg price
Conversion rate: 13.7%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

114

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

18%

The Honest Company24%
Mr. Bubble23%
Dr Teal's16%
Aveeno Baby9%
Johnson's Baby6%
Tub Works4%
Open — no brand owns it (11 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -14.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top bubble bath kids search terms

bubble bath kids681K/yr -16.7%13.5% conv.
kids bubble bath303K/yr -7.8%11.9% conv.
baby bubble bath169K/yr -8.9%12.0% conv.
mr bubble142K/yr -21.5%7.8% conv.
bubble bath for toddlers 1-3134K/yr -20.6%11.8% conv.
toddler bubble bath94K/yr -10.4%11.9% conv.
bubble bath for kids84K/yr -10.8%9.2% conv.
dr teals kids73K/yr -6.2%7.2% conv.
mr bubbles bubble bath kids69K/yr -17.3%10.7% conv.
bath bubbles for kids60K/yr -18.0%10.9% conv.

All search terms

Top bubble bath kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)

Mr. Bubble$10.724.7★5,406 rev

Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)

Dr Teal's$15.534.7★3,135 rev

The Honest Company Bubble Bath Hypoallergenic Lavender Calm 12 fl oz

The Honest Company$10.914.7★23,775 rev

Mr. Bubble Original Bubble Bath - Great for Your Baby Kids and Adults - Hypoallergenic Tear Free Bubble Bath Solution (2 Bottles 16 fl oz Each)

Mr. Bubble$9.864.7★4,927 rev

Johnsons Baby Fluffy Bubbles Bubble Bath No More Tears Gently Cleanses Delicate Skin Without Feeling Dry Hypoallergenic No Added Parabens Sulfates & Dyes 13.6 fl. oz

Johnson's Baby$4.214.5★3,610 rev

Newest

by launch date

The Honest Company Bubble Bath Disney and Pixars Toy Story Unscented

The Honest Company$12.4464 rev

2mo ago

The Honest Company Bubble Bath Disney and Pixars Toy Story Orange Creamsicle

The Honest Company$12.3748 rev

2mo ago

Bluey Bubble Bath for Toddlers and Kids 3+ Fresh Berry Scent Tear Free | Dye Paraben Phthalate-Free | Hypoallergenic | 24 oz/ 710 ml

Bluey$9.7943 rev

4mo ago

The Honest Company Bubble Bath Disneys Mickey Mouse Comfort Sweet Cream

The Honest Company$11.64126 rev

9mo ago

Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 62.5 fl oz

Dr Teal's$10.78618 rev

9mo ago

What buyers say about bubble bath kids

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“No funny smell”

Color11%

“Vibrant color”

Value For Money8%

“Great deal”

Quality-Overall7%

“The price is affordable the quality is amazing it's relaxing a”

Soft Feel4%

“Leaves skin soft”

Allergies4%

“Non-irritating”

Ease Of Cleaning3%

“Easy to rinse”

Ease Of Use2%

“also easy to remove”

Stain Resistance2%

“do not stain”

Durability2%

“Long-Lasting Bubbles and Great Value”

What buyers complain about

Smell16%

“Awful smell”

Color8%

“would have been better if they were darker”

Allergies7%

“Terrible rash”

Value For Money7%

“expensive”

Stain Resistance4%

“Stains”

Advertised Vs Actual Product4%

“Not as expected”

Quality-Overall4%

“Cheap quality”

Sensitivity-Overall4%

“On top of that it burns the eyes”

Durability3%

“they dont last”

Dilute/Watery2%

“very liquid, not economical”

Top return reasons

Leak-Proof29%

Smell14%

Advertised Vs Actual Product13%

Color7%

Value For Money6%

Size-Overall5%

Functionality-Overall5%

Ingredients-Overall3%

Product Condition2%

Motor Power2%

Common questions

Is bubble bath kids profitable to sell on Amazon United States?: The niche generates $3.3M/yr across 33 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (59/100).
How competitive is the bubble bath kids niche?: 17 brands and 114 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in bubble bath kids?: Top complaints mined from reviews: Smell, Color, Allergies. The return rate is 0.3%.
When does demand for bubble bath kids peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the bubble bath kids niche?: Listings span $3.00–$27.99; the average listing price is $12.09 (sweet spot $15–$100). The average incumbent carries 2,781 reviews — the moat a new listing must climb.