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54

bsn medical

Worth a look

Shows searches that convert (15.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 79Growth 66Conversion 97Competition 6Returns 96Price range 79Avg price 84Brand share 0Review moat 38Quality gap 23

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.56

avg listing price — sweet spot $15–$100

Market size

Great$1.1M

$1.1M/yr · 390K searches

Price range

Great$9.85–$35.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.7%

90-day search growth — must beat 0% to launch

Review moat

Okay2,713.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bsn medical is a $1.1M/yr Amazon United States market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bsn medical market data

Units sold / yr
60K–80K
avg 12,500–15,000/product
Revenue / yr
$1.1M–$1.5M
units × avg price
Conversion rate
15.2%
Avg BSR
#48
Page quality
0%
Prime
100%
Sponsored
57%
Out of stock
0.0%
Avg brand age
63 months
Avg seller age
166 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Leukotape86%
  • BSN Medical7%
  • KT Tape4%
  • Hampton Adams4%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.7% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.2×

Top bsn medical search terms

  • leukotape242K/yr
  • leukotape p49K/yr
  • leuko tape25K/yr
  • leukotape for blisters15K/yr
  • mcconnell tape10K/yr
  • leuko+tape11K/yr
  • leukotape p sports tape4K/yr
  • rigid tape4K/yr
  • rigid athletic tape3K/yr
  • rigid strapping tape4K/yr
All search terms

Top bsn medical products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$165K30%$330K45%$494K60%$659K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about bsn medical

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness27%

“stays in place”

Quality-Overall10%

“High quality”

Advertised Vs Actual Product8%

“Works as described”

Efficiency7%

“It works well”

Durability6%

“Very durable”

Ease Of Use5%

“It's easy to use”

Pain Relief-Overall5%

“it never hurt”

Value For Money4%

“At an affordable price”

Comfort-Overall4%

“it stayed on all night while I slept”

Allergies3%

“Best blister prevention solution I've tried”

What buyers complain about

Adhesion/Stickiness30%

“The adhesive doesnt seem to be as strong as I expected it to be from this brand”

Functionality-Overall10%

“Didnt work”

Color8%

“The neutral color makes them difficult to see even with sandals”

Allergies8%

“I get blisters real bad”

Ease Of Use5%

“But, it's impossible to peel off”

Exercise/Sports Suitability3%

“Not good for athletes”

Water Resistance2%

“My guess is they removed PFAS making this not waterproof turning it into a worthless crap that only sticks to itself”

Value For Money2%

“It was unfortunately a waste of money”

Ease Of Cleaning2%

“The only minor downsides are that its a bit difficult to tear clean strips”

Size-Overall2%

“The roll is quite large”

Top return reasons

Adhesion/Stickiness41%
Advertised Vs Actual Product13%
Value For Money9%
Size-Overall8%
Functionality-Overall5%
Product Condition3%
Defective Material/Parts3%
Stretchability/Expandability/Elasticity3%
Thin2%
Material Quality1%

Common questions

Is bsn medical profitable to sell on Amazon United States?
The niche generates $1.1M/yr across 7 tracked products. 90-day search growth is +45.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the bsn medical niche?
4 brands and 47 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bsn medical?
Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Color. The return rate is 0.8%.
When does demand for bsn medical peak?
Demand peaks in Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the bsn medical niche?
Listings span $9.85–$35.04; the average listing price is $18.56 (sweet spot $15–$100). The average incumbent carries 2,714 reviews — the moat a new listing must climb.