Bryte Labs Toothpaste
FailThe top 5 products take 89% of clicks, so Bryte Labs Toothpaste is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $48K/yr37K searches / yr
- 90-day growth
- +46.8%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 11 sellers
Flapen Score
Bryte Labs Toothpaste against its category
The dotted line is the Health & Household average. Past it, Bryte Labs Toothpaste is stronger. Inside it, weaker.
Market
The Bryte Labs Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Bryte Labs Toothpaste 37K times last year and spent an estimated $48K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +46.8%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $48Ka year
- Top search term
- bryte labs hydroxyapatite toothpaste12K searches a year
02 · Price
A sale here is worth $13.03.
Listings sell for $13.03 on average, from $9.26 to $18.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $13.03 that is $3K to $7K a year per listing.
- Average price
- $13.03under the $15 to $100 sweet spot
- Price range
- $9.26–$18.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Toothpaste. It carries 7,115 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #256in Toothpaste
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 7,115per listing
- Listings tracked
- 9
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Bryte Labs Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- Brand 163%
- Brand 216%
- Brand 39%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Bryte Labs Toothpaste search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Bryte Labs Toothpaste
We read the reviews and the return reasons for every product selling here.
“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Bryte Labs Toothpaste questions
Answered from the same tracked data.