bryte labs toothpaste
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Growth
Good+46.8%90-day search growth — must beat 0% to launch
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.26–$18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,114.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$48K$48K/yr · 37K searches
Competition
Bad89%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, bryte labs toothpaste is a $48K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
bryte labs toothpaste market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $39K–$52K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 20 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- DUOYINTL63%
- Woadee16%
- CEELIKE9%
- Boka4%
- RWSEFK3%
- Ayzololo3%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 10 weeks — +46.8% search growth over the last 90 days.Top bryte labs toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
7.5% Hydroxyapatite Toothpaste 7.5% Hydroxyapatite Toothpaste for Advanced Enamel Protection Appropriate for Sensitive Teeth Gentle and Effective Formula Fresh Mint (2)
DUOYINTL$18.784.4★510 rev
7.5% Hydroxyapatite Toothpaste 7.5% Hydroxyapatite Toothpaste for Advanced Enamel Protection Appropriate for Sensitive Teeth Gentle and Effective Formula Fresh Mint (1)
DUOYINTL$11.374.4★510 rev
Woadee 7.5% Nano Hydroxyapatite Toothpaste Fluoride Free Whitening 4.23 oz
Woadee$10.024.5★358 rev
CEELIKE 7.5% Hydroxyapatite Toothpaste Strengthens Enamel Protects Gums & Freshens Breath Fluoride-Free Ideal for Sensitive Teeth 120g (2)
CEELIKE$14.464.5★661 rev
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.254.5★59,113 rev
Newest
by launch date7.5% Hydroxyapatite Toothpaste 7.5% Hydroxyapatite Toothpaste for Advanced Enamel Protection Appropriate for Sensitive Teeth Gentle and Effective Formula Fresh Mint (2)
DUOYINTL$18.78510 rev
7.5% Hydroxyapatite Toothpaste 7.5% Hydroxyapatite Toothpaste for Advanced Enamel Protection Appropriate for Sensitive Teeth Gentle and Effective Formula Fresh Mint (1)
DUOYINTL$11.37510 rev
Woadee 7.5% Nano Hydroxyapatite Toothpaste Fluoride Free Whitening 4.23 oz
Woadee$10.02358 rev
woadee 7.5% Nano Hydroxyapatite Toothpaste for Fluoride-Free 2pack
Woadee$15.79358 rev
CEELIKE 7.5% Hydroxyapatite Toothpaste Strengthens Enamel Protects Gums & Freshens Breath Fluoride-Free Ideal for Sensitive Teeth 120g (2)
CEELIKE$14.46661 rev
Trending
90-day click momentum7.5% Hydroxyapatite Toothpaste 7.5% Hydroxyapatite Toothpaste for Advanced Enamel Protection Appropriate for Sensitive Teeth Gentle and Effective Formula Fresh Mint (1)
DUOYINTL$11.374.4★
woadee 7.5% Nano Hydroxyapatite Toothpaste for Fluoride-Free 2pack
Woadee$15.794.5★
7.5% Hydroxyapatite Toothpaste 7.5% Hydroxyapatite Toothpaste for Advanced Enamel Protection Appropriate for Sensitive Teeth Gentle and Effective Formula Fresh Mint (2)
DUOYINTL$18.784.4★
CEELIKE 7.5% Hydroxyapatite Toothpaste Strengthens Enamel Protects Gums & Freshens Breath Fluoride-Free Ideal for Sensitive Teeth 120g (2)
CEELIKE$14.464.5★
Hydroxyapatite Toothpaste for Advanced Enamel Protection Gentle and Effective Formula Fresh Breath Deep Cleaning Care Toothpaste Suitable for Sensitive Teeth (1)
RWSEFK$9.264.3★
What buyers say about bryte labs toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Great for Sensitive Teeth”
“my teeth are visibly whiter”
“No complaints”
“Good taste”
“Worth every penny”
“Great for Sensitive Teeth”
“It cleans well”
“Mild flavor”
“Very Effective”
“freshens breath”
What buyers complain about
“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”
“Doesn't work”
“Does not whiten”
“Waste of money”
“Doesn't taste great”
“Not as advertised”
“It can cause a rapid tooth decay and sensitive happen”
“Not whiter”
“the ingredients are not strong tasting”
“Does not keep your breath fresh”
Top return reasons
Common questions
- Is bryte labs toothpaste profitable to sell on Amazon United States?
- The niche generates $48K/yr across 9 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +46.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the bryte labs toothpaste niche?
- 7 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in bryte labs toothpaste?
- Top complaints mined from reviews: Oral Hygiene, Functionality-Overall, Tooth Brightening. The return rate is 0.3%.
- What does it cost to enter the bryte labs toothpaste niche?
- Listings span $9.26–$18.78; the average listing price is $13.03 (sweet spot $15–$100). The average incumbent carries 7,115 reviews — the moat a new listing must climb.