brownie protein bar
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 911K searches
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.39avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.60–$32.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,627.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brownie protein bar is a $1.6M/yr Amazon United States market (911K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Worth a look — 58/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
brownie protein bar market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- $2.3M–$2.8M
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
577
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
0%
- think!90%
- Quest6%
- Generic2%
- Pure Protein1%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -14.8% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 9.0×
Top brownie protein bar search terms
- think protein bars424K/yr
- think200K/yr
- think bars75K/yr
- think thin protein bars33K/yr
- think high protein bars24K/yr
- think bar18K/yr
- quest brownies19K/yr
- protein bars think13K/yr
- think thin14K/yr
- think protein10K/yr
Top brownie protein bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Creamy Peanut Butter Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)
think!$19.134.1★2,026 rev
think! Protein Bars High Protein Snacks Gluten Free Sugar Free Energy Bar with Whey Protein Isolate Brownie Crunch Nutrition Bars without Artificial Sweeteners 2.1 Oz (12 Count)
think!$18.944.5★1,359 rev
think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)
think!$19.074.2★2,029 rev
think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Variety Pack Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)
think!$20.314.3★2,099 rev
think! Protein Bars High Protein Snacks Gluten Free High Fiber Peanut Butter Chocolate Chunk 10 Count
think!$21.274.3★284 rev
Newest
by launch date
think! Protein Bars High Protein Snacks Gluten Free 20 grams of Whey Protein Coconut Caramel (10 Count)
think!$21.2339 rev
Protein Snack Bars Variety Pack 20g Protein per Bar 2.1 oz 18 Count
Generic$32.697 rev
Quest Nutrition Bake Shop Chocolate Brownies 10g Protein 2g Net Carbs 1g Sugar 4 Count
Quest$6.601,520 rev
Quest Nutrition Bake Shop Chocolate Brownies 10g Protein 2g Net Carbs 1g Sugar Protein Snack 10 Count
Quest$16.051,520 rev
think! Girl Scout Minis Chocolate Peanut Butter 15 Count
think!$14.82210 rev
Trending
90-day click momentumthink! Protein Bars High Protein Snacks Gluten Free 20 grams of Whey Protein Coconut Caramel (10 Count)
think!$21.234.0★
Protein Snack Bars Variety Pack 20g Protein per Bar 2.1 oz 18 Count
Generic$32.694.2★
think! Minis Cupcake Batter 15 Count
think!$14.654.4★
Think! Bar Protein Thin Mint 10 Count Caddy 2.1 Ounce
think!$20.194.5★
think! Protein Bars High Protein Snacks Gluten Free Sugar Free Energy Bar with Whey Protein Isolate Brownie Crunch Nutrition Bars without Artificial Sweeteners 2.1 Oz (12 Count)
think!$18.944.5★
What buyers say about brownie protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely DELICIOUS”
“Good protein snack”
“variety of flavors”
“Worth every penny”
“Good variety”
“Nice sweet treat”
“The texture is good”
“Easy to chew”
“They are like dessert”
“They are soft”
What buyers complain about
“tastes like chemicals”
“I am not a healthy eater at all”
“artificial tasting”
“Very dry”
“The texture is very chewy”
“Tough to chew”
“This bar is very tough”
“TOO sweet”
“These arrived stale”
“Quality has gone downhill”
Top return reasons
Common questions
- Is brownie protein bar profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the brownie protein bar niche?
- 4 brands and 577 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brownie protein bar?
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.0%.
- When does demand for brownie protein bar peak?
- Demand peaks in Mar; the busiest month runs 9.0× the quietest.
- What does it cost to enter the brownie protein bar niche?
- Listings span $6.60–$32.69; the average listing price is $18.39 (sweet spot $15–$100). The average incumbent carries 1,627 reviews — the moat a new listing must climb.