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Brownie Batter Protein Powder

Fail

The top 5 products take 82% of clicks, so Brownie Batter Protein Powder is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$115K/yr77K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
82%top-5 click share · 9 brands · 22 sellers

Flapen Score

Brownie Batter Protein Powder against its category

The dotted line is the Health & Household average. Past it, Brownie Batter Protein Powder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brownie Batter Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Brownie Batter Protein Powder 77K times last year and spent an estimated $115K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Jul–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
3.6%
Market size, estimated
$115Ka year
Peak month
July28.6× the quietest month
Top search term
brownie batter protein powder32K searches a year

02 · Price

A sale here is worth $41.76.

Listings sell for $41.76 on average, from $19.78 to $62.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $41.76 that is $10K to $21K a year per listing.

Average price
$41.76inside the $15 to $100 sweet spot
Price range
$19.78–$62.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$10K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #91 within Protein. It carries 2,194 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#91in Protein
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,194per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Brownie Batter Protein Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$12K$23K$35K$46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

8%

  • Clean Simple Eats44%
  • FlavCity24%
  • Flexible Dieting Lifestyle9%
  • Dymatize8%
  • Animal5%
  • Devotion Nutrition3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Brownie Batter Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Oct · busiest ÷ quietest = 28.6×

Search terms

Top Brownie Batter Protein Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brownie batter protein powder32K/yr
  • brownie protein powder14K/yr
  • chocolate brownie protein powder6K/yr
  • clean simple eats protein powder chocolate6K/yr
  • clean simple eats brownie batter4K/yr
  • protein powder brownie3K/yr
  • clean simple eats chocolate protein powder2K/yr
  • flav city brownie batter protein powder2K/yr
  • flavcity brownie batter protein powder2K/yr
  • flavcity protein powder brownie batter3K/yr

Reviews and returns

What reviews say buyers love and hate about Brownie Batter Protein Powder

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“tastes like soap”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Brownie Batter Protein Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data