brownie batter protein powder
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$41.76avg listing price — sweet spot $15–$100
Price range
Incredible$19.78–$62.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,194.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$115K$115K/yr · 77K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, brownie batter protein powder is a $115K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Jul–Oct. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
brownie batter protein powder market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $167K–$209K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 11.1%
- Avg brand age
- 78 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
22
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
8%
- Clean Simple Eats44%
- FlavCity24%
- Flexible Dieting Lifestyle9%
- Dymatize8%
- Animal5%
- Devotion Nutrition3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.Peak months: Jan, Jul, Oct · busiest ÷ quietest = 28.6×
Top brownie batter protein powder search terms
- brownie batter protein powder32K/yr
- brownie protein powder14K/yr
- chocolate brownie protein powder6K/yr
- clean simple eats protein powder chocolate6K/yr
- clean simple eats brownie batter4K/yr
- protein powder brownie3K/yr
- clean simple eats chocolate protein powder2K/yr
- flav city brownie batter protein powder2K/yr
- flavcity brownie batter protein powder2K/yr
- flavcity protein powder brownie batter3K/yr
Top brownie batter protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
Clean Simple Eats$61.004.5★885 rev
FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$57.494.4★604 rev
Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz
Flexible Dieting Lifestyle$26.333.9★734 rev
Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs
Clean Simple Eats$31.334.5★885 rev
Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
Dymatize$34.184.6★4,126 rev
Newest
by launch date
Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3
Javvy$39.035,777 rev
Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs
Clean Simple Eats$31.33885 rev
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.13929 rev
FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$57.49604 rev
Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
Dymatize$34.184,126 rev
Trending
90-day click momentumClean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs
Clean Simple Eats$31.334.5★
Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3
Javvy$39.034.0★
SlimFast Keto Meal Replacement Shake Fudge Brownie Batter Low Carb Keto Protein Powder with Collagen & Whey No Sugar Added Gluten Free Weight Loss Support 10-Serving Canister
SlimFast$19.784.4★
Devotion Nutrition Brownie Batter Protein Powder for Shakes Baking Brownies Desserts 20g Whey Isolate & Casein Protein Blend No Added Sugar Low Carb Gluten-Free Keto-Friendly with MCT 2lb
Devotion Nutrition$62.194.5★
Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
Clean Simple Eats$61.004.5★
What buyers say about brownie batter protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“No weird after taste”
“Excellent Protein Powder”
“I love the variety of flavors offered”
“Excellent product”
“Mixes easily”
“Smooth mixing”
“Clean ingredients”
“Well worth the cost”
“Very sweet”
“very easy to use”
What buyers complain about
“tastes like soap”
“Too expensive”
“the flavor is gross”
“The calories per serving are insane”
“Tastes like fake sweeteners”
“Also it has a weird fake sweet aftertaste”
“Garbage”
“Very bitter”
“this on 5 oz per scoop is thick as heck”
“Small bag”
Top return reasons
Common questions
- Is brownie batter protein powder profitable to sell on Amazon United States?
- The niche generates $115K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the brownie batter protein powder niche?
- 9 brands and 22 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in brownie batter protein powder?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for brownie batter protein powder peak?
- Demand peaks in Jan–Jul–Oct; the busiest month runs 28.6× the quietest.
- What does it cost to enter the brownie batter protein powder niche?
- Listings span $19.78–$62.19; the average listing price is $41.76 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.