Brownie Batter Protein Powder
FailThe top 5 products take 82% of clicks, so Brownie Batter Protein Powder is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $115K/yr77K searches / yr
- 90-day growth
- +15.4%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 22 sellers
Flapen Score
Brownie Batter Protein Powder against its category
The dotted line is the Health & Household average. Past it, Brownie Batter Protein Powder is stronger. Inside it, weaker.
Market
The Brownie Batter Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Brownie Batter Protein Powder 77K times last year and spent an estimated $115K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Jul–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +15.4%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $115Ka year
- Peak month
- July28.6× the quietest month
- Top search term
- brownie batter protein powder32K searches a year
02 · Price
A sale here is worth $41.76.
Listings sell for $41.76 on average, from $19.78 to $62.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $41.76 that is $10K to $21K a year per listing.
- Average price
- $41.76inside the $15 to $100 sweet spot
- Price range
- $19.78–$62.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$21K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #91 within Protein. It carries 2,194 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #91in Protein
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,194per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Brownie Batter Protein Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
- Price
- $61.00
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 5y ago

FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
- Price
- $57.49
- Rating
- 4.4/5
- Reviews
- 604
- Age
- 1y ago

Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz
- Price
- $26.33
- Rating
- 3.9/5
- Reviews
- 734
- Age
- 6y ago

Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs
- Price
- $31.33
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 1y ago

Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
- Price
- $34.18
- Rating
- 4.6/5
- Reviews
- 4,126
- Age
- 4y ago
Trending
estimated 90-day click momentum
Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs
- Price
- $31.33
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 1y ago

Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3
- Price
- $39.03
- Rating
- 4.0/5
- Reviews
- 5,777
- Age
- 7mo ago

SlimFast Keto Meal Replacement Shake Fudge Brownie Batter Low Carb Keto Protein Powder with Collagen & Whey No Sugar Added Gluten Free Weight Loss Support 10-Serving Canister
- Price
- $19.78
- Rating
- 4.4/5
- Reviews
- 8,998
- Age
- 7y ago

Devotion Nutrition Brownie Batter Protein Powder for Shakes Baking Brownies Desserts 20g Whey Isolate & Casein Protein Blend No Added Sugar Low Carb Gluten-Free Keto-Friendly with MCT 2lb
- Price
- $62.19
- Rating
- 4.5/5
- Reviews
- 627
- Age
- 8y ago

Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
- Price
- $61.00
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 5y ago
Newest
by launch date
Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3
- Price
- $39.03
- Rating
- 4.0/5
- Reviews
- 5,777
- Age
- 7mo ago

Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs
- Price
- $31.33
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 1y ago

Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 929
- Age
- 1y ago

FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
- Price
- $57.49
- Rating
- 4.4/5
- Reviews
- 604
- Age
- 1y ago

Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
- Price
- $34.18
- Rating
- 4.6/5
- Reviews
- 4,126
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
22
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
8%
- Clean Simple Eats44%
- FlavCity24%
- Flexible Dieting Lifestyle9%
- Dymatize8%
- Animal5%
- Devotion Nutrition3%
- Open — no brand owns it (3 brands, 8%)
Demand
Brownie Batter Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul, Oct · busiest ÷ quietest = 28.6×
Search terms
Top Brownie Batter Protein Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brownie batter protein powder32K/yr
- brownie protein powder14K/yr
- chocolate brownie protein powder6K/yr
- clean simple eats protein powder chocolate6K/yr
- clean simple eats brownie batter4K/yr
- protein powder brownie3K/yr
- clean simple eats chocolate protein powder2K/yr
- flav city brownie batter protein powder2K/yr
- flavcity brownie batter protein powder2K/yr
- flavcity protein powder brownie batter3K/yr
Reviews and returns
What reviews say buyers love and hate about Brownie Batter Protein Powder
We read the reviews and the return reasons for every product selling here.
“tastes like soap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brownie Batter Protein Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









