brown sugar scrub
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.09–$19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,976.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 60K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brown sugar scrub is a $63K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
brown sugar scrub market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- $59K–$71K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brooklyn Botany79%
- Dove9%
- Essentially KateS6%
- Tree Hut3%
- M3 Naturals2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 22 weeks — -7.6% search growth over the last 90 days.Top brown sugar scrub search terms
- brown sugar scrub21K/yr
- brooklyn botany essential oil15K/yr
- brooklyn botany12K/yr
- brown sugar body scrub12K/yr
Top brown sugar scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brooklyn Botany Brown Sugar Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz
Brooklyn Botany$9.854.2★15,710 rev
Brooklyn Botany Lavender Essential Oil - Huge 4 Fl Oz - with Glass Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.524.6★7,369 rev
Brooklyn Botany Peppermint Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$8.934.7★14,763 rev
Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$7.094.7★9,765 rev
Brown Sugar & Arabica Coffee Body Scrub Natural Exfoliating Scrub for Smooth Glowing Skin Hydrating & Cellulite-Reducing Paraben-Free Spa-Quality
Essentially KateS$8.634.3★833 rev
Newest
by launch date
Tree Hut Golden Vanilla Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$9.07158 rev
Brooklyn Botany Eucalyptus Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.65785 rev
Brooklyn Botany Lavender Essential Oil - Huge 16 Fl Oz - for Candle Making Soap Making Diffusers and Aromatherapy
Brooklyn Botany$19.82920 rev
Brooklyn Botany Peppermint Essential Oil - Huge 16 Fl Oz - for Candle Making Soap Making Diffusers and Aromatherapy
Brooklyn Botany$19.89225 rev
Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$7.099,765 rev
Trending
90-day click momentumBrooklyn Botany Lavender Essential Oil - Huge 16 Fl Oz - for Candle Making Soap Making Diffusers and Aromatherapy
Brooklyn Botany$19.824.3★
Brooklyn Botany Peppermint Essential Oil - Huge 16 Fl Oz - for Candle Making Soap Making Diffusers and Aromatherapy
Brooklyn Botany$19.894.5★
Tree Hut Golden Vanilla Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$9.074.6★
Brooklyn Botany Sweet Orange Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.514.7★
Brooklyn Botany Peppermint Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$8.934.7★
What buyers say about brown sugar scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Excellent Product”
“Soft and smooth”
“Good value for price”
“nice clean on your skin”
“As advertised”
“Keeps the bugs away”
“This product is good for exfoliating”
“This is some powerful stuff”
“This scrub works phenomenally”
What buyers complain about
“Smells weird”
“Dried out”
“I got the brown sugar one and it was very oily and hard”
“Extremely watery”
“Hard as a rock”
“Quality control is an issue”
“feels like sand stuck to my skin”
“Weak”
“Not as shown”
“Worst body scrub”
Top return reasons
Common questions
- Is brown sugar scrub profitable to sell on Amazon United States?
- The niche generates $63K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the brown sugar scrub niche?
- 5 brands and 16 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brown sugar scrub?
- Top complaints mined from reviews: Smell, Moist/Dry, Oily/Greasy. The return rate is 0.6%.
- What does it cost to enter the brown sugar scrub niche?
- Listings span $7.09–$19.89; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 4,977 reviews — the moat a new listing must climb.