Is brown sugar protein powder profitable to sell on Amazon United States?

The niche generates $974K/yr across 28 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the brown sugar protein powder niche?

9 brands and 577 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in brown sugar protein powder?

Top complaints mined from reviews: Taste-Overall, Value For Money, Solubility. The return rate is 0.0%.

What does it cost to enter the brown sugar protein powder niche?

Listings span $27.28–$129.95; the average listing price is $56.75 (sweet spot $15–$100). The average incumbent carries 3,642 reviews — the moat a new listing must climb.

brown sugar protein powder

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$56.75

avg listing price — sweet spot $15–$100

Market size

Great$974K

$974K/yr · 404K searches

Price range

Good$27.28–$129.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,642.32

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, brown sugar protein powder is a $974K/yr Amazon United States market (404K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

brown sugar protein powder market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $851K–$1.1M; units × avg price
Conversion rate: 4.3%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 5.6%
Avg brand age: 85 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

577

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

RAW58%
Raw Organic Whey20%
Optimum Nutrition14%
NAKED3%
Levels Nutrition2%
Carlyle1%
Open — no brand owns it (3 brands, 2%)

Demand

Weekly Amazon search volume, last 35 weeks — -5.5% search growth over the last 90 days.

Open Trend

Top brown sugar protein powder search terms

raw protein powder137K/yr -14.5%2.7% conv.
raw protein42K/yr +2.5%2.1% conv.
raw nutrition protein powder38K/yr -16.9%2.8% conv.
grass fed whey36K/yr +7.5%2.1% conv.
raw organic whey34K/yr -0.4%4.1% conv.
hydro whey18K/yr +40.2%4.8% conv.
raw isolate protein powder16K/yr -9.3%2.8% conv.
raw whey protein powder12K/yr -8.9%3.9% conv.
hydro whey protein powder8K/yr +3.3%4.4% conv.
protein powder raw8K/yr +6.9%2.6% conv.

All search terms

Top brown sugar protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings

RAW$46.044.6★366 rev

Raw Grass Fed Whey Protein Powder Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 5 lb

Raw Organic Whey$86.534.5★4,802 rev

RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings

RAW$52.754.6★80 rev

RAW Whey Isolate Protein Powder Chocolate Peanut Butter (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings

RAW$50.364.5★233 rev

RAW Whey Isolate Protein Powder Dark Chocolate - 100% Grass-Fed Sports Nutrition Whey Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings

RAW$43.174.5★484 rev

Newest

by launch date

RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings

RAW$52.7580 rev

1y ago

RAW Ready-to-Drink Protein Shake Strawberry - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz

RAW$50.0148 rev

2y ago

NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives

NAKED$44.4010,286 rev

2y ago

Carlyle$34.15452 rev

3y ago

RAW Whey Isolate Protein Powder Chocolate Peanut Butter (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings

RAW$50.36233 rev

3y ago

What buyers say about brown sugar protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Awesome taste”

Nutritional Content21%

“Excellent protein powder”

Quality-Overall10%

“Best quality”

Flavor9%

“the flavor is accurate”

Blend/Ratio4%

“Blends perfectly”

Ingredients-Overall4%

“Pure ingredients”

Solubility3%

“It mixes well”

Value For Money2%

“Good price”

Advertised Vs Actual Product1%

“Product description was accurate”

Vegan/Organic1%

“Best protein for vegetarians”

What buyers complain about

Taste-Overall22%

“Artificial aftertaste”

Value For Money8%

“price is a bit high”

Solubility6%

“Does NOT mix well”

Flavor6%

“The flavor tastes very artificial”

Nutritional Content5%

“I don't seem to use nutrition well from food”

Artificial Sweeteners3%

“the stevia gives it a horrible taste”

Sweetness2%

“Doesn't Taste like Cinnamon & Overly Sweet”

Advertised Vs Actual Product2%

“FALSE ADVERTISEMENT”

Dilute/Watery2%

“doesnt mix in water at all”

Mixing/Blending2%

“Many said it doesnt blend well”

Top return reasons

Taste-Overall33%

Artificial Sweeteners33%

Value For Money33%

Common questions

Is brown sugar protein powder profitable to sell on Amazon United States?: The niche generates $974K/yr across 28 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the brown sugar protein powder niche?: 9 brands and 577 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in brown sugar protein powder?: Top complaints mined from reviews: Taste-Overall, Value For Money, Solubility. The return rate is 0.0%.
What does it cost to enter the brown sugar protein powder niche?: Listings span $27.28–$129.95; the average listing price is $56.75 (sweet spot $15–$100). The average incumbent carries 3,642 reviews — the moat a new listing must climb.