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Brown Sugar Protein Powder

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Brown Sugar Protein Powder is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$974K/yr404K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
50%top-5 click share · 9 brands · 577 sellers

Flapen Score

Brown Sugar Protein Powder against its category

The dotted line is the Health & Household average. Past it, Brown Sugar Protein Powder is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Sugar Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Sugar Protein Powder 404K times last year and spent an estimated $974K. The top 5 brands take 96% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $974K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
4.3%
Market size, estimated
$974Ka year
Top search term
raw protein powder137K searches a year

02 · Price

A sale here is worth $56.75.

Listings sell for $56.75 on average, from $27.28 to $129.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $56.75 that is $43K to $57K a year per listing.

Average price
$56.75inside the $15 to $100 sweet spot
Price range
$27.28–$129.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$43K–$57K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #116 within Protein. It carries 3,642 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#116in Protein
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,642per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Brown Sugar Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

577

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

2%

  • Brand 158%
  • Brand 220%
  • Brand 314%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Brown Sugar Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Brown Sugar Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raw protein powder137K/yr
  • raw protein42K/yr
  • raw nutrition protein powder38K/yr
  • grass fed whey36K/yr
  • raw organic whey34K/yr
  • hydro whey18K/yr
  • raw isolate protein powder16K/yr
  • raw whey protein powder12K/yr
  • hydro whey protein powder8K/yr
  • protein powder raw8K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Sugar Protein Powder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Artificial aftertaste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Brown Sugar Protein Powder questions

Answered from the same tracked data.