Brown Ribbon

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months

325K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

8.3%

Market size, estimated

$220Ka year

Peak month

November5.4× the quietest month

Top search term

brown ribbon205K searches a year

Listings sell for $8.14 on average, from $3.99 to $14.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $8.14 that is $2K to $4K a year per listing.

Average price

$8.14under the $15 to $100 sweet spot

Price range

$3.99–$14.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #128 within Gift Wrap Ribbons. It carries 1,272 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#128in Gift Wrap Ribbons

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,272per listing

Listings tracked

43

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months