Brown Paper Towels

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $435K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

12.7%

Market size, estimated

$435Ka year

Peak month

June1.4× the quietest month

Top search term

brown paper towels59K searches a year

Listings sell for $30.89 on average, from $4.48 to $65.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $30.89 that is $15K to $23K a year per listing.

Average price

$30.89inside the $15 to $100 sweet spot

Price range

$4.48–$65.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$15K–$23K

Returns

0.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Paper Towels. It carries 2,196 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#145in Paper Towels

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,196per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

81 months