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Brown Paper Plates

Maybe

The top 5 brands take only 35% of clicks. But demand is soft, at -8.0% this quarter, so Brown Paper Plates is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$175K/yr237K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
30%top-5 click share · 44 brands · 55 sellers

Flapen Score

Brown Paper Plates against its category

The dotted line is the Health & Household average. Past it, Brown Paper Plates is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Paper Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Paper Plates 237K times last year and spent an estimated $175K. The top 5 brands take 35% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
2.9%
Market size, estimated
$175Ka year
Peak month
November2.6× the quietest month
Top search term
brown paper plates69K searches a year

02 · Price

A sale here is worth $25.27.

Listings sell for $25.27 on average, from $6.43 to $68.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $25.27 that is $0 to $3K a year per listing.

Average price
$25.27inside the $15 to $100 sweet spot
Price range
$6.43–$68.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #628 within Disposable Plates, Bowls & Cutlery. It carries 1,051 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
11.9%
Average rank
#628in Disposable Plates, Bowls & Cutlery
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,051per listing
Listings tracked
54

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Brown Paper Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

55

Top-5 brand share

35%

Top 20: 78%

Top-5 click share

30%

Top 20: 68%

Open market

61%

  • Brand 114%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Brown Paper Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.6×

Search terms

Top Brown Paper Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown paper plates69K/yr
  • brown plates60K/yr
  • brown disposable plates28K/yr
  • brown plates for party23K/yr
  • brown party plates18K/yr
  • brown dessert plates7K/yr
  • kraft paper plates5K/yr
  • tan paper plates7K/yr
  • brown plates disposable8K/yr
  • paper plates brown3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Paper Plates

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Strength”
16%of negative reviews mention “Strength”
1.1%of orders come back
“EXTREMELY flimsy”
A buyer, on “Strength”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brown Paper Plates questions

Answered from the same tracked data.