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Brown Paper Cups

Fail

Demand is soft, at -13.0% this quarter, so Brown Paper Cups is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$84K/yr108K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
52%top-5 click share · 24 brands · 66 sellers

Flapen Score

Brown Paper Cups against its category

The dotted line is the Health & Household average. Past it, Brown Paper Cups is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Paper Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Paper Cups 108K times last year and spent an estimated $84K. The top 5 brands take 60% of clicks. Demand peaks in Feb–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
4.3%
Market size, estimated
$84Ka year
Peak month
November2.4× the quietest month
Top search term
brown cups24K searches a year

02 · Price

A sale here is worth $17.80.

Listings sell for $17.80 on average, from $7.77 to $35.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.80 that is $2K to $4K a year per listing.

Average price
$17.80inside the $15 to $100 sweet spot
Price range
$7.77–$35.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #458 within Disposable Drinkware. It carries 1,714 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
7.0%
Average rank
#458in Disposable Drinkware
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,714per listing
Listings tracked
28

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Brown Paper Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

66

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

52%

Top 20: 91%

Open market

34%

  • Brand 119%
  • Brand 219%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Brown Paper Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Brown Paper Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown cups24K/yr
  • brown paper cups19K/yr
  • brown plastic cups23K/yr
  • brown solo cups13K/yr
  • kraft paper cups6K/yr
  • kraft cups6K/yr
  • brown disposable cups8K/yr
  • brown cups disposable5K/yr
  • brown party cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Paper Cups

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“The cups leak”
A buyer, on “Leak-Proof”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Paper Cups questions

Answered from the same tracked data.