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Brown Noise Machine

Fail

The top 5 brands take 100% of clicks, so Brown Noise Machine is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$491K/yr343K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
92%top-5 click share · 5 brands · 9 sellers

Flapen Score

Brown Noise Machine against its category

The dotted line is the Health & Household average. Past it, Brown Noise Machine is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Noise Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Noise Machine 343K times last year and spent an estimated $491K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
7.9%
Market size, estimated
$491Ka year
Peak month
December1.6× the quietest month
Top search term
brown noise sound machine184K searches a year

02 · Price

A sale here is worth $18.05.

Listings sell for $18.05 on average, from $12.57 to $27.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $18.05 that is $72K to $90K a year per listing.

Average price
$18.05inside the $15 to $100 sweet spot
Price range
$12.57–$27.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
$72K–$90K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Sleep & Snoring. It carries 14,681 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Sleep & Snoring
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
14,681per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Brown Noise Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 219%
  • Brand 312%
  • Brand 46%
  • Brand 53%

Demand

Brown Noise Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Brown Noise Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown noise sound machine184K/yr
  • brown noise machine71K/yr
  • brown noise36K/yr
  • brown noise machines for sleeping23K/yr
  • sound machine brown noise11K/yr
  • sound machine with brown noise3K/yr
  • brown noise for sleep3K/yr
  • best brown noise machine3K/yr
  • brown sound machine3K/yr
  • brown noise sound machine for sleep5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Noise Machine

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Sleep Quality”
20%of negative reviews mention “Durability”
3.0%of orders come back
“Didn't last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Noise Machine questions

Answered from the same tracked data.