Brown Napkins

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

233K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

3.7%

Market size, estimated

$176Ka year

Peak month

November4.6× the quietest month

Top search term

brown napkins78K searches a year

Listings sell for $20.15 on average, from $5.00 to $54.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.15 that is $2K to $5K a year per listing.

Average price

$20.15inside the $15 to $100 sweet spot

Price range

$5.00–$54.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #205 within Disposable Napkins. It carries 1,161 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

15.2%

Average rank

#205in Disposable Napkins

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,161per listing

Listings tracked

86

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months