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Brown Crinkle Paper

Fail

The products selling today already average 4.7★, so Brown Crinkle Paper is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$116K/yr65K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
60%top-5 click share · 9 brands · 14 sellers

Flapen Score

Brown Crinkle Paper against its category

The dotted line is the Health & Household average. Past it, Brown Crinkle Paper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Crinkle Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Crinkle Paper 65K times last year and spent an estimated $116K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
12.2%
Market size, estimated
$116Ka year
Peak month
December2.5× the quietest month
Top search term
brown crinkle paper filler18K searches a year

02 · Price

A sale here is worth $14.61.

Listings sell for $14.61 on average, from $6.23 to $48.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.61 that is $4K to $7K a year per listing.

Average price
$14.61under the $15 to $100 sweet spot
Price range
$6.23–$48.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Gift Wrap Crinkle & Filler Paper. It carries 4,957 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Gift Wrap Crinkle & Filler Paper
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
4,957per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Brown Crinkle Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

7%

  • Brand 125%
  • Brand 222%
  • Brand 319%
  • Brand 411%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (3 brands, 7%)

Demand

Brown Crinkle Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Brown Crinkle Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown crinkle paper filler18K/yr
  • brown crinkle paper10K/yr
  • brown shredded paper filler10K/yr
  • kraft crinkle paper filler5K/yr
  • brown shredded paper4K/yr
  • shredded cardboard3K/yr
  • brown confetti5K/yr
  • brown filler paper3K/yr
  • kraft crinkle paper4K/yr
  • brown paper shred3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Crinkle Paper

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Advertised Vs Actual Product”
16%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Too long”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brown Crinkle Paper questions

Answered from the same tracked data.