Brown Crinkle Paper
FailThe products selling today already average 4.7★, so Brown Crinkle Paper is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $116K/yr65K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 14 sellers
Flapen Score
Brown Crinkle Paper against its category
The dotted line is the Health & Household average. Past it, Brown Crinkle Paper is stronger. Inside it, weaker.
Market
The Brown Crinkle Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Crinkle Paper 65K times last year and spent an estimated $116K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $116Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- brown crinkle paper filler18K searches a year
02 · Price
A sale here is worth $14.61.
Listings sell for $14.61 on average, from $6.23 to $48.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.61 that is $4K to $7K a year per listing.
- Average price
- $14.61under the $15 to $100 sweet spot
- Price range
- $6.23–$48.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Gift Wrap Crinkle & Filler Paper. It carries 4,957 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Gift Wrap Crinkle & Filler Paper
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 4,957per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Brown Crinkle Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sukh Brown Crinkle Paper Filler - Shredded Paper Gift Basket & Box Wrap
- Price
- $6.23
- Rating
- 4.7/5
- Reviews
- 1,558
- Age
- 3y ago
Caleihd Crinkle Cut Paper Shred Packing Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Basket Filler Decoration 4.5oz Brown
- Price
- $7.86
- Rating
- 4.6/5
- Reviews
- 2,929
- Age
- 2y ago
MagicWater Crinkle Cut Paper for Gift Baskets - 2LB Kraft - Perfect for Shredded Paper Filler Basket Filler Gift Boxes Bridesmaid Gifts Christmas Stuffers & More Ideal for All Occasions
- Price
- $17.66
- Rating
- 4.8/5
- Reviews
- 11,581
- Age
- 8y ago
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Birthday Packaging Wrapping
- Price
- $7.39
- Rating
- 4.7/5
- Reviews
- 754
- Age
- 1y ago
Corlcol 1LB Crinkle Cut Paper Shred Filler for Gift Box Bag and Basket On Holidays (Kraft Brown)
- Price
- $10.71
- Rating
- 4.8/5
- Reviews
- 564
- Age
- 3y ago
Trending
estimated 90-day click momentum
MagicWater Supply Crinkle Cut Paper Shred Filler-1LB Coffee Brown-Decorative & Protective Packaging for Bridesmaid Gifts & Bridesmaid Proposal Gifts Holiday Stuffers Birthdays Wedding & Anniversaries
- Price
- $12.49
- Rating
- 4.8/5
- Reviews
- 19,541
- Age
- 2y ago
CrinklePak Kraft Crinkle Cut Paper Shred 2 LB | USA Made Gift Basket Filler Shredded Paper for Gift Baskets Wedding Christmas Mothers Day Birthdays Boxes & Packaging | Kraft
- Price
- $12.73
- Rating
- 4.8/5
- Reviews
- 307
- Age
- 2y ago
RowinsyDD 3LB Kraft Crinkle Paper Filler Brown Cut Shredded Paper for Gift Baskets Packaging Wrapping Cushion Stuffing Box Filler for Easter Christmas Wedding Birthday Bridesmaid
- Price
- $22.16
- Rating
- 4.7/5
- Reviews
- 204
- Age
- 11mo ago
MagicWater Crinkle Cut Paper for Gift Baskets - 10LB Kraft - Perfect for Shredded Paper Filler Basket Filler Gift Boxes Bridesmaid Gifts Christmas Stuffers & More Ideal for All Occasions
- Price
- $48.78
- Rating
- 4.7/5
- Reviews
- 4,008
- Age
- 7y ago
Wowxyz 1 LB Crinkle Cut Paper Shred Brown Crinkle Shredded Paper for Gift Baskets - Gift Box Bag Filler - Kraft Confetti Stuffing for Birthday Holiday Present Packaging Wrapping
- Price
- $11.12
- Rating
- 4.7/5
- Reviews
- 647
- Age
- 2y ago
Newest
by launch date
RowinsyDD 2LB Kraft Crinkle Paper Filler Brown Cut Shredded Paper for Gift Baskets Packaging Wrapping Cushion Stuffing Box Filler for Easter Christmas Wedding Birthday Bridesmaid
- Price
- $15.44
- Rating
- 4.7/5
- Reviews
- 204
- Age
- 11mo ago
RowinsyDD 3LB Kraft Crinkle Paper Filler Brown Cut Shredded Paper for Gift Baskets Packaging Wrapping Cushion Stuffing Box Filler for Easter Christmas Wedding Birthday Bridesmaid
- Price
- $22.16
- Rating
- 4.7/5
- Reviews
- 204
- Age
- 11mo ago
4.4lb Brown Crinkle Paper FillerShredded Paper for Gift BasketsBasket fillerShredded paperVery Suitable for Gift FillingEasterChristmasand BirthdaysIt Adds a Sense of Refinement to Displays
- Price
- $21.19
- Rating
- 4.9/5
- Reviews
- 105
- Age
- 1y ago
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Birthday Packaging Wrapping
- Price
- $7.39
- Rating
- 4.7/5
- Reviews
- 754
- Age
- 1y ago
Corlcol 200g(7oz) Crinkle Paper Filler for Gift Baskets Gift Box Paper Shreds Decoration for Birthday Christmas (Kraft)
- Price
- $6.88
- Rating
- 4.5/5
- Reviews
- 580
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
14
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
7%
- Sukh25%
- MagicWater Supply22%
- Corlcol19%
- Caleihd11%
- Mefleet9%
- RowinsyDD7%
- Open — no brand owns it (3 brands, 7%)
Demand
Brown Crinkle Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Brown Crinkle Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brown crinkle paper filler18K/yr
- brown crinkle paper10K/yr
- brown shredded paper filler10K/yr
- kraft crinkle paper filler5K/yr
- brown shredded paper4K/yr
- shredded cardboard3K/yr
- brown confetti5K/yr
- brown filler paper3K/yr
- kraft crinkle paper4K/yr
- brown paper shred3K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Crinkle Paper
We read the reviews and the return reasons for every product selling here.
“Too long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Crinkle Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data