brown crinkle paper
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Price range
Great$6.23–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.61avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Okay$116K$116K/yr · 65K searches
Review moat
Bad4,957.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, brown crinkle paper is a $116K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
brown crinkle paper market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $117K–$146K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
14
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
7%
- Sukh25%
- MagicWater Supply22%
- Corlcol19%
- Caleihd11%
- Mefleet9%
- RowinsyDD7%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.Peak months: Apr, May, Nov, Dec · busiest ÷ quietest = 2.5×
Top brown crinkle paper search terms
- brown crinkle paper filler18K/yr
- brown crinkle paper10K/yr
- brown shredded paper filler10K/yr
- kraft crinkle paper filler5K/yr
- brown shredded paper4K/yr
- shredded cardboard3K/yr
- brown confetti5K/yr
- brown filler paper3K/yr
- kraft crinkle paper4K/yr
- brown paper shred3K/yr
Top brown crinkle paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sukh Brown Crinkle Paper Filler - Shredded Paper Gift Basket & Box Wrap
Sukh$6.234.7★1,558 rev
Caleihd Crinkle Cut Paper Shred Packing Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Basket Filler Decoration 4.5oz Brown
Caleihd$7.864.6★2,929 rev
MagicWater Crinkle Cut Paper for Gift Baskets - 2LB Kraft - Perfect for Shredded Paper Filler Basket Filler Gift Boxes Bridesmaid Gifts Christmas Stuffers & More Ideal for All Occasions
MagicWater Supply$17.664.8★11,581 rev
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Birthday Packaging Wrapping
Mefleet$7.394.7★754 rev
Corlcol 1LB Crinkle Cut Paper Shred Filler for Gift Box Bag and Basket On Holidays (Kraft Brown)
Corlcol$10.714.8★564 rev
Newest
by launch date
RowinsyDD 2LB Kraft Crinkle Paper Filler Brown Cut Shredded Paper for Gift Baskets Packaging Wrapping Cushion Stuffing Box Filler for Easter Christmas Wedding Birthday Bridesmaid
RowinsyDD$15.44204 rev
RowinsyDD 3LB Kraft Crinkle Paper Filler Brown Cut Shredded Paper for Gift Baskets Packaging Wrapping Cushion Stuffing Box Filler for Easter Christmas Wedding Birthday Bridesmaid
RowinsyDD$22.16204 rev
4.4lb Brown Crinkle Paper FillerShredded Paper for Gift BasketsBasket fillerShredded paperVery Suitable for Gift FillingEasterChristmasand BirthdaysIt Adds a Sense of Refinement to Displays
JUYUANFENGGOU$21.19105 rev
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Birthday Packaging Wrapping
Mefleet$7.39754 rev
Corlcol 200g(7oz) Crinkle Paper Filler for Gift Baskets Gift Box Paper Shreds Decoration for Birthday Christmas (Kraft)
Corlcol$6.88580 rev
Trending
90-day click momentum
MagicWater Supply Crinkle Cut Paper Shred Filler-1LB Coffee Brown-Decorative & Protective Packaging for Bridesmaid Gifts & Bridesmaid Proposal Gifts Holiday Stuffers Birthdays Wedding & Anniversaries
MagicWater Supply$12.494.8★
CrinklePak Kraft Crinkle Cut Paper Shred 2 LB | USA Made Gift Basket Filler Shredded Paper for Gift Baskets Wedding Christmas Mothers Day Birthdays Boxes & Packaging | Kraft
CrinklePak$12.734.8★
RowinsyDD 3LB Kraft Crinkle Paper Filler Brown Cut Shredded Paper for Gift Baskets Packaging Wrapping Cushion Stuffing Box Filler for Easter Christmas Wedding Birthday Bridesmaid
RowinsyDD$22.164.7★
MagicWater Crinkle Cut Paper for Gift Baskets - 10LB Kraft - Perfect for Shredded Paper Filler Basket Filler Gift Boxes Bridesmaid Gifts Christmas Stuffers & More Ideal for All Occasions
MagicWater Supply$48.784.7★
Wowxyz 1 LB Crinkle Cut Paper Shred Brown Crinkle Shredded Paper for Gift Baskets - Gift Box Bag Filler - Kraft Confetti Stuffing for Birthday Holiday Present Packaging Wrapping
Wowxyz$11.124.7★
What buyers say about brown crinkle paper
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“This shredded paper is of excellent quality”
“Good product at a fair price”
“love the color”
“Nice for gifts”
“Easy to use”
“No odor and was the perfect item needed for my shipment”
“Works for a lot of things”
“holds everything well”
“fits my need for Easter basket”
What buyers complain about
“Too long”
“Really expensive for the amount I got”
“HORRIBLE QUALITY- clumped together”
“Not happy with the color”
“Smells bad”
“The texture is crumbly”
“since there is so much I didnt use it all at once so storage was complicated”
“It didnt do much to cushion my package contents whatsoever”
“Really dense, doesnt go far”
“Had to raise the price of my product to break even”
Top return reasons
Common questions
- Is brown crinkle paper profitable to sell on Amazon United States?
- The niche generates $116K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the brown crinkle paper niche?
- 9 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in brown crinkle paper?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.4%.
- When does demand for brown crinkle paper peak?
- Demand peaks in Apr–May–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the brown crinkle paper niche?
- Listings span $6.23–$48.78; the average listing price is $14.61 (sweet spot $15–$100). The average incumbent carries 4,957 reviews — the moat a new listing must climb.