broom
Launch itA $17.1M/yr market growing +4.7% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$17.1M$17.1M/yr · 10.6M searches
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.55–$36.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,066.16avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, broom is a $17.1M/yr Amazon United States market (10.6M searches/yr). The top 5 brands hold 67% of demand. Verdict: Launch it — 69/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 800K–1.0M
- avg 30,000–40,000/product
- Revenue / yr
- $14.9M–$18.6M
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 8.7%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 157 days
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
26%
- O-Cedar23%
- kelamayi20%
- Ivandar8%
- nacena8%
- EZKEY7%
- Amazon Basics7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
kelamayi Upgrade Broom and Dustpan Set Self-Cleaning with Dustpan Teeth Indoor&Outdoor Sweeping Ideal for Dog Cat Pets Home Use Stand Up Broom and Dustpan (Gray&Orange)
kelamayi$21.674.5★50,655 rev
O-Cedar One Sweep Broom & Step-On Dustpan Set | Patented Wave Bristles Remove Over 99% of Dirt in One Pass | Lightweight & Quiet for Pet-Friendly Cleaning
O-Cedar$13.344.5★6,176 rev
O-Cedar Pet Pro Broom with Step-On Dustpan | Remove 99% with One Sweep | Removes 3 Times More Pet Hair | Quiet Cleaning Tool for Cat and Dog Owners
O-Cedar$14.894.7★16,745 rev
NACENA Broom and Dustpan Set 52-in Long Adjustable Handle Broom Dustpan Combo with Dustpan Teeth to Automatically Clean Hair Suitable for Home Kitchen Office Hall FloorBlack&Red
nacena$17.534.4★5,640 rev
Amazon Basics Heavy-Duty Floor Cleaning Broom with Stiff Bristles Sturdy 3-Piece Handle Easy to Assemble Indoor Outdoor Use for Driveways and Sidewalks Blue and White
Amazon Basics$11.924.5★11,863 rev
Newest
by launch date
Zeawec Broom with Dustpan Combo Set Long Handle Upright Standing Self-Cleaning Broom and Dustpan Set for Pet Hair & Dust Cleanup Indoor Outdoor Use for Home Kitchen Office Red & Gray
zeawec$17.37124 rev
Handy Broom Indoor/Outdoor Brooms Duty Kitchen Broom for Home Garage Kitchen Office Courtyard Lobby Patio Lawn Concrete (1 Pack Red New)
Nodirz$7.55179 rev
EZKEY Broom and Step-on Dustpan Set 59-in Adjustable Long Handle Broom with Dustpan Combo Set Outdoor Angle Broom for Sweeping Indoor Dust Pet Hair for Cleaning Kitchen Garage Deck Patio Black&Red
EZKEY$11.88203 rev
EZKEY Heavy Duty Broom 54-inch Adjustable Long Handle Angle Brooms Large Brooms for Sweeping Indoor and Outdoor Commercial Broom for Home Kitchen Patio Garage Porch Courtyard Classroom White
EZKEY$9.10404 rev
O-Cedar Strong Sweep Broom and Dustpan Set with Detail Brush | Indoor Outdoor Heavy Duty Stiff Bristle Broom | Step-On Dust Pan
O-Cedar$19.84399 rev
Trending
90-day click momentumEZKEY Broom and Step-on Dustpan Set 59-in Adjustable Long Handle Broom with Dustpan Combo Set Outdoor Angle Broom for Sweeping Indoor Dust Pet Hair for Cleaning Kitchen Garage Deck Patio Black&Red
EZKEY$11.883.8★
Zeawec Broom with Dustpan Combo Set Long Handle Upright Standing Self-Cleaning Broom and Dustpan Set for Pet Hair & Dust Cleanup Indoor Outdoor Use for Home Kitchen Office Red & Gray
zeawec$17.374.7★
Handy Broom Indoor/Outdoor Brooms Duty Kitchen Broom for Home Garage Kitchen Office Courtyard Lobby Patio Lawn Concrete (1 Pack Red New)
Nodirz$7.554.1★
2-Pack is More economical Brooms with Dustpan Combo Set with 52 Long Handle Dustpan Teeth with self-Cleaning Function Indoor and Outdoor Sweeping Perfect for Home Office (Large/Red /2-Pack)
DJDTDTY$30.824.6★
EZKEY Heavy Duty Broom 54-inch Adjustable Long Handle Angle Brooms Large Brooms for Sweeping Indoor and Outdoor Commercial Broom for Home Kitchen Patio Garage Porch Courtyard Classroom White
EZKEY$9.104.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Great product, just as described”
“Makes life easier”
“Good purchase”
“Heavy duty”
“Assembly was easy”
“As described”
“It works on carpet really good”
“Lightweight & Cleans Really Well”
“Durable and Strong”
What buyers complain about
“Inconsistent Quality”
“Very flimsy”
“Doesn't last”
“Too short”
“It does not clean well”
“Too expensive”
“Difficult to assemble”
“difficult to open”
“Did not work”
“way too heavy”
Top return reasons
Common questions
- Is broom profitable to sell on Amazon United States?
- The niche generates $17.1M/yr across 32 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Launch it (69/100).
- How competitive is the broom niche?
- 19 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in broom?
- Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 1.2%.
- When does demand for broom peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the broom niche?
- Listings span $7.55–$36.39; the average listing price is $18.61 (sweet spot $15–$100). The average incumbent carries 11,066 reviews — the moat a new listing must climb.
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