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Broom

Broom clears our launch bar: a $17.1M/yr market growing +4.7% this quarter with returns at 1.2%.

Flapen Score

69
Launch it

Top 2% of 14,768 Health & Household niches · +20 vs the category median of 49

Market size 100Growth 31Conversion 82Competition 66Returns 92Price range 74Avg price 84Brand share 64Review moat 21Quality gap 68
This niche Category average · 14,768 niches

Is Broom profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Broom is a $17.1M/yr Amazon United States market (10.6M searches/yr). The top 5 brands hold 67% of demand. Verdict: Launch it — 69/100.

Broom: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +4.7% over the last 90 days and 8.7% of searches end in a purchase.

$17.1M

revenue / yr

Units sold / yr1.0M
Search volume / yr+4.7%10.6M
Conversion rate8.7%
Avg price$18.61

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers19 · 32
Top-5 product click share45%
Open market33%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement100%
New entrants (1y)4· 4 succeeded
Avg rating4.3★
Avg reviews11,066

Top Broom products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

$0$512K$1.0M$1.5M$2.0M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

32

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

26%

  • O-Cedar23%
  • kelamayi20%
  • Ivandar8%
  • nacena8%
  • EZKEY7%
  • Amazon Basics7%

Broom demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10.6MCVR8.7%Products32Brands19Top 5 Brands67%OOS Rate0.0%Rating4.3★Reviews11,066Avg BSR#42
300K200KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Broom search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • broom3.8M/yr
  • broom with dustpan combo set2.9M/yr
  • broom and dustpan set1.6M/yr
  • broom and dustpan462K/yr
  • brooms271K/yr
  • escobas para barrer piso242K/yr
  • brooms for sweeping indoor224K/yr
  • broom and dust pan140K/yr
  • kitchen broom110K/yr
  • recogedor de basura para casa109K/yr

What reviews say buyers love and hate about Broom

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Ease Of Cleaning15%

Cleans well

Quality-Overall13%

Great product, just as described

Ease Of Use8%

Makes life easier

Value For Money7%

Good purchase

Strength7%

Heavy duty

What buyers complain about

68% of reviews
Quality-Overall13%

Inconsistent Quality

Strength11%

Very flimsy

Durability10%

Doesn't last

Size-Overall9%

Too short

Ease Of Cleaning8%

It does not clean well

Broom return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Defective Material/Parts
8%
3Quality-Overall
8%
4Advertised Vs Actual Product
8%
5Strength
7%

Common Broom questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Broom 69/100 on Amazon United States — Launch it. The niche generates $17.1M/yr across 32 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +4.7% over the last 90 days.
Search demand for Broom on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.