Brookstone Sound Machine
FailDemand is soft, at -33.0% this quarter, so Brookstone Sound Machine is a Fail.
- Flapen Score
- 37 / 100Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 4937
- Market size
- $135K/yr163K searches / yr
- 90-day growth
- -33.0%search demand this quarter
- Competition
- 67%top-5 click share · 16 brands · 24 sellers
Flapen Score
Brookstone Sound Machine against its category
The dotted line is the Health & Household average. Past it, Brookstone Sound Machine is stronger. Inside it, weaker.
Market
The Brookstone Sound Machine market on Amazon at a glance
Shoppers on Amazon United States searched for Brookstone Sound Machine 163K times last year and spent an estimated $135K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -33.0%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $135Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- green noise machine for sleeping52K searches a year
02 · Price
A sale here is worth $26.52.
Listings sell for $26.52 on average, from $12.57 to $92.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $26.52 that is $3K to $7K a year per listing.
- Average price
- $26.52inside the $15 to $100 sweet spot
- Price range
- $12.57–$92.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #41 within Sleep & Snoring. It carries 9,196 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #41in Sleep & Snoring
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 9,196per listing
- Listings tracked
- 25
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Brookstone Sound Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hotmoon Sound Machine for Sleep Cocoon 2 White Noise Sound Machine with 40 Relaxing Sounds Dual-Speaker & Timer 8 Night Light Pink Brown Green Noise for Sleeping Adults Office Privacy Plug-in
- Price
- $27.83
- Rating
- 4.6/5
- Reviews
- 1,000
- Age
- 6mo ago

Housbay White Noise Machine with 31 Soothing Sounds 5W Loud Stereo Sound Auto-Off Timer Adjustable Volume Sleep Sound Machine for Baby Kid Adult -Wood Grain
- Price
- $26.93
- Rating
- 4.6/5
- Reviews
- 18,926
- Age
- 6y ago

Magicteam Sound White Noise Machine with 20 Non Looping Natural Soothing Sounds and Memory Function 32 Levels of Volume Powered by AC or USB and Sleep Sound Timer Therapy for Baby Kids Adults
- Price
- $19.10
- Rating
- 4.5/5
- Reviews
- 68,445
- Age
- 7y ago

Brown Noise Sound Machine with 30 Soothing Sounds 12 Colors Night Light White Noise Machine for Adults Baby Kids Sleep Machines Memory Function 36 Volume Levels 5 Timers for Home Office Travel
- Price
- $18.45
- Rating
- 4.6/5
- Reviews
- 11,978
- Age
- 3y ago

Sound Machine Night Light White Noise Brown Noise Machine 30 Non Looping Sounds 12 Lights 5 Timers 36 Adjustable Volume Memory Function Sleep Sounds Machine for Baby Kids Adult & Home Office Travel
- Price
- $17.94
- Rating
- 4.6/5
- Reviews
- 2,912
- Age
- 2y ago
Trending
estimated 90-day click momentum
Hotmoon Sound Machine for Sleep Cocoon 2 White Noise Sound Machine with 40 Relaxing Sounds Dual-Speaker & Timer 8 Night Light Pink Brown Green Noise for Sleeping Adults Office Privacy Plug-in
- Price
- $29.85
- Rating
- 4.6/5
- Reviews
- 1,000
- Age
- 2y ago

Hotmoon Sound Machine for Sleep Cocoon 2 White Noise Sound Machine with 40 Relaxing Sounds Dual-Speaker & Timer 8 Night Light Pink Brown Green Noise for Sleeping Adults Office Privacy Plug-in
- Price
- $27.83
- Rating
- 4.6/5
- Reviews
- 1,000
- Age
- 6mo ago

Hotmoon Sound Machine for Sleep Cocoon 2 White Noise Sound Machine with 40 Relaxing Sounds Dual-Speaker & Timer 8 Night Light Pink Brown Green Noise for Sleeping Adults Office Privacy Plug-in
- Price
- $28.45
- Rating
- 4.6/5
- Reviews
- 1,000
- Age
- 1y ago

Housbay White Noise Machine with 31 High Fidelity Soothing Sounds 5W High Power Loud Enough Speaker Easy Volume Control Sleep Timer Sound Machine for Baby Kids Adults Light Sleeper -Wood Grain
- Price
- $34.95
- Rating
- 4.6/5
- Reviews
- 18,926
- Age
- 5y ago

Dreamegg White Noise Machine for Adults - 10W Powerful Sound Machine with 29 Soothing Sounds Noise Masking for Snoring Traffic & Office Privacy Ideal for Home Travel & Deep Sleep
- Price
- $38.45
- Rating
- 4.7/5
- Reviews
- 7,700
- Age
- 8mo ago
Newest
by launch date
Hotmoon Sound Machine for Sleep Cocoon 2 White Noise Sound Machine with 40 Relaxing Sounds Dual-Speaker & Timer 8 Night Light Pink Brown Green Noise for Sleeping Adults Office Privacy Plug-in
- Price
- $27.83
- Rating
- 4.6/5
- Reviews
- 1,000
- Age
- 6mo ago

Dreamegg White Noise Machine for Adults - 10W Powerful Sound Machine with 29 Soothing Sounds Noise Masking for Snoring Traffic & Office Privacy Ideal for Home Travel & Deep Sleep
- Price
- $38.45
- Rating
- 4.7/5
- Reviews
- 7,700
- Age
- 8mo ago

Hotmoon Alarm Clock with Sound Machine for Sleep Luna Pro Dual-Stage Smart Alarm 507 Sounds & 10 Healing Frequencies (108-963Hz) Pink Green Brown White Noise for Sleeping Adults Meditation Plug In
- Price
- $59.34
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 9mo ago

Dreamegg D1 Nova Sound Machine Alarm Clock White Noise for Sleep Black
- Price
- $24.01
- Rating
- 4.6/5
- Reviews
- 9,255
- Age
- 11mo ago

Soothing Sounds White Noise Machine Portable Sleep Machines with 30 Relaxing Sounds 12 Color Options 5 Adjustable Brightness 32 Volume Levels 4 Timer for Baby and Adult Perfect for Home Travel Office
- Price
- $17.24
- Rating
- 4.7/5
- Reviews
- 373
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
24
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 94%
Open market
17%
- Hotmoon26%
- HOUSBAY19%
- Magicteam17%
- BrownNoise9%
- Hushing6%
- Color Noise5%
- Open — no brand owns it (10 brands, 17%)
Demand
Brookstone Sound Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Brookstone Sound Machine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- green noise machine for sleeping52K/yr
- green noise machine29K/yr
- green noise21K/yr
- green noise sound machine19K/yr
- housbay white noise machine11K/yr
- green noise sound machine for sleeping7K/yr
- housbay sound machine3K/yr
- sound machine green noise3K/yr
- green sound machine2K/yr
- green sound machine for sleeping3K/yr
Reviews and returns
What reviews say buyers love and hate about Brookstone Sound Machine
We read the reviews and the return reasons for every product selling here.
“Didn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brookstone Sound Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









