Is brookie profitable to sell on Amazon United States?

The niche generates $59K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (45/100).

How competitive is the brookie niche?

9 brands and 573 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in brookie?

Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.

What does it cost to enter the brookie niche?

Listings span $1.06–$38.84; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 1,956 reviews — the moat a new listing must climb.

brookie

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$1.06–$38.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,955.61

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$8.00

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$59K

$59K/yr · 77K searches

According to Flapen's Amazon United States niche tracking, brookie is a $59K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

brookie market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $80K–$100K; units × avg price
Conversion rate: 9.6%
Avg BSR: #356
Page quality: 0%
Prime: 94%
Sponsored: 28%
Out of stock: 5.3%
Avg brand age: 67 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

573

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Amazon Grocery43%
Pure Protein24%
Whole Foods Market17%
Betty Crocker5%
FALKE5%
Nightingale Ice Cream Sandwiches3%
Open — no brand owns it (3 brands, 4%)

Demand

Weekly Amazon search volume, last 14 weeks — +3.1% search growth over the last 90 days.

Open Trend

Top brookie search terms

brookie51K/yr +10.1%8.6% conv.
brookies14K/yr +16.6%7.2% conv.
pure protein brookie5K/yr -39.3%18.4% conv.
brookie pure protein bars4K/yr -33.1%23.9% conv.
pure protein bars brookie3K/yr -29.8%19.0% conv.

All search terms

Top brookie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Protein Brookie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein$17.004.4★450 rev

Amazon Grocery Brookies 12 oz 4 ct (Previously Amazon Fresh Packaging May Vary)

Amazon Grocery$5.664.4★4,848 rev

Whole Foods Market Brookie 4 Pack 10 Ounce

Whole Foods Market$7.804.0★151 rev

Amazon Fresh - Single Serve Brookie 3 oz

Amazon Grocery$1.224.2★357 rev

Fresh Brand Brookie 12 oz (4 ct) FROZEN

Amazon Grocery$5.895.0★1 rev

Newest

by launch date

Nightingale Ice Cream Sandwiches Brookie Dough Ice Cream Sandwich 2.6 Ounce

Nightingale Ice Cream Sandwiches$1.95106 rev

8mo ago

Twisted Dough Protein Cookie Dough Brookie Flavor 2 Pack 100g Protein Healthy Snacks Gluten Free Edible Cookie Snack High Protein Low Carb & Low Sugar Dessert for Kids & Adults Keto Friendly

Twisted dough$38.8455 rev

1y ago

CHIPS AHOY! Baked Bites Blondie 5 - 1.5 oz Snack Packs (5 Bites per Pack)

Chips Ahoy!$4.07885 rev

1y ago

Amazon Grocery Two Bite Brownies 11.4 Oz Frozen

Amazon Grocery$4.702,212 rev

2y ago

Whole Foods Market Brookie 4 Pack 10 Ounce

Whole Foods Market$7.80151 rev

2y ago

What buyers say about brookie

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“Good snack”

Flavor8%

“Delicious chocolatey flavor”

Freshness6%

“Always fresh”

Nutritional Content6%

“Great taste and high protein content”

Moist/Dry5%

“Moist and delicious”

Quality-Overall4%

“Honestly closer to bakery quality than I expected”

Sweetness4%

“it has a sweet taste”

Soft Feel3%

“Theyre soft chocolatey”

Baking3%

“great to have for a small treat”

Ease Of Chewing/Swallowing3%

“chewy”

What buyers complain about

Taste-Overall20%

“Chalky taste”

Moist/Dry12%

“Extremely dry”

Flavor9%

“Flavor is fake and chemically”

Value For Money5%

“A waste of money”

Sweetness4%

“Not too sweet for me either”

Quality-Overall4%

“Low quality”

Nutritional Content4%

“not a healthy source of protein”

Texture/Consistency-Overall3%

“somehow ashen in texture”

Stale/Rotten/Spoiled3%

“Not Real Fresh”

Size-Overall2%

“The chips are quite big”

Top return reasons

Taste-Overall43%

Regulates Digestion29%

Ingredients-Overall14%

Flavor14%

Common questions

Is brookie profitable to sell on Amazon United States?: The niche generates $59K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (45/100).
How competitive is the brookie niche?: 9 brands and 573 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in brookie?: Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.
What does it cost to enter the brookie niche?: Listings span $1.06–$38.84; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 1,956 reviews — the moat a new listing must climb.