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Bronchial Calm

Fail

Demand is soft, at -40.1% this quarter, so Bronchial Calm is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$53K/yr29K searches / yr
90-day growth
-40.1%search demand this quarter
Competition
87%top-5 click share · 7 brands · 547 sellers

Flapen Score

Bronchial Calm against its category

The dotted line is the Health & Household average. Past it, Bronchial Calm is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bronchial Calm market on Amazon at a glance

Shoppers on Amazon United States searched for Bronchial Calm 29K times last year and spent an estimated $53K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-40.1%
Conversion, latest week
11.0%
Market size, estimated
$53Ka year
Top search term
mullein for kids10K searches a year

02 · Price

A sale here is worth $16.38.

Listings sell for $16.38 on average, from $11.22 to $29.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.38 that is $2K to $4K a year per listing.

Average price
$16.38inside the $15 to $100 sweet spot
Price range
$11.22–$29.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #680 within Cough & Cold. It carries 1,578 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#680in Cough & Cold
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,578per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Bronchial Calm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

547

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • Brand 143%
  • Brand 235%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bronchial Calm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 4.5× · 6 of 12 months tracked

Search terms

Top Bronchial Calm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mullein for kids10K/yr
  • bronchial calm6K/yr
  • mullein drops for kids4K/yr
  • mullein drops for lungs kids3K/yr
  • mullein kids3K/yr
  • bronchial calm kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Bronchial Calm

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Cough Relief”
19%of negative reviews mention “Cough Relief”
<0.1%of orders come back, a rate Amazon rounds to zero
“the cough lingered FOREVER”
A buyer, on “Cough Relief”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bronchial Calm questions

Answered from the same tracked data.