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Brite Blaze

Fail

Shoppers spend an estimated $19K a year here, so Brite Blaze is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$19K/yr42K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
63%top-5 click share · 13 brands · 17 sellers

Flapen Score

Brite Blaze against its category

The dotted line is the Health & Household average. Past it, Brite Blaze is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brite Blaze market on Amazon at a glance

Shoppers on Amazon United States searched for Brite Blaze 42K times last year and spent an estimated $19K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
2.6%
Market size, estimated
$19Ka year
Peak month
December52.5× the quietest month
Top search term
jobon torch lighter19K searches a year

02 · Price

A sale here is worth $17.30.

Listings sell for $17.30 on average, from $11.94 to $27.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.30 that is $0 to $2K a year per listing.

Average price
$17.30inside the $15 to $100 sweet spot
Price range
$11.94–$27.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #590 within Lighters & Matches. It carries 693 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
33.0%
Average rank
#590in Lighters & Matches
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
693per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Brite Blaze products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

22%

  • zmiao42%
  • JOBON11%
  • DOUBFIVSY11%
  • VEXO5%
  • KOLTEC5%
  • Kessainely4%

Demand

Brite Blaze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 52.5×

Search terms

Top Brite Blaze search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jobon torch lighter19K/yr
  • jobon lighter7K/yr
  • jobon4K/yr
  • brite blaze lighter5K/yr
  • brite blaze6K/yr

Reviews and returns

What reviews say buyers love and hate about Brite Blaze

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
15%of negative reviews mention “Functionality-Overall”
1.2%of orders come back
“Not powerful enough”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brite Blaze questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data