bright fire lighter
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Price range
Great$11.94–$27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good693.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, bright fire lighter is a $16K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar–Apr–Oct. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
bright fire lighter market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $13K–$17K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #590
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 75%
- Out of stock
- 42.6%
- Avg brand age
- 36 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
17
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
21%
- zmiao43%
- JOBON11%
- DOUBFIVSY11%
- VEXO5%
- KOLTEC5%
- Kessainely4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Mar, Apr, Oct · busiest ÷ quietest = 2.5×
Top bright fire lighter search terms
- jobon torch lighter19K/yr
- jobon lighter7K/yr
- jobon4K/yr
- bright fire lighter2K/yr
- bright fire1K/yr
- brightfire lighter512/yr
- brightfire rechargeable torch lighter230/yr
- brightfire468/yr
- bright fire electric torch17/yr
- brite fire lighter32/yr
Top bright fire lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Packs Butane Torch Lighter Windproof Kitchen Cooking Torch with Safety Lock & Adjustable Jet Flame Refillable Bright Fire Blow Torch for Cooking BBQ Baking Candle Camping (Butane Not Included)
zmiao$27.304.4★176 rev
(Without Butane) Lighter with Punch Triple Firepower Jet Torch Windproof Blue Flame Lighter Gift
JOBON$14.783.7★12 rev
DOUBFIVSY Butane Torch Lighter Refillable Kitchen Cooking Torch with Safety Lock Windproof Adjustable Jet Flame Solar Beam Torch Blow Torch for Baking BBQ Mens Gifts (Without Gas) (Brown)
DOUBFIVSY$19.394.4★1,132 rev
Valentines Day Gift for Him 2 Packs Portable Brightfire Turbine Jet Bright Fire Lighter Windproof Straight Torch Blue Flame Lighter Wind Resistant Bright Fire Lighters Torch lighters Butane refillable
zmiao$19.654.4★176 rev
VEXO-Mini4 Torch Lighter Quad 4 Jet Flame Windproof Butane Refill Portable Lighter for Grill BBQ Candle Camping Gift Idea (Butane NOT Included) (Black)
VEXO$16.284.2★1,416 rev
Newest
by launch date
KAMBOLLY Butane Torch Lighter Refillable Gas Lighter Cooking Torch Adjustable Kitchen Torch with Safety Lock - Windproof Jet Flame Blue Fire for Camping Baking BBQ Grill Candle (Gas Not Included)
KAMBOLLY$18.9561 rev
2 Packs Butane Torch Lighter Windproof Kitchen Cooking Torch with Safety Lock & Adjustable Jet Flame Refillable Bright Fire Blow Torch for Cooking BBQ Baking Candle Camping (Butane Not Included)
zmiao$27.30176 rev
TBTeek Butane Torch Lighter - Adjustable Jet Flame Lighter Refillable Bright Fire Blow Torch Cooking Lighter with Safety Lock for creme BBQ Baking Candle Camping Gold (Gas Not Included)
TBTeek$11.94362 rev
DOUBFIVSY Butane Torch Lighter 60 Rotatable Refillable Kitchen Cooking Torch Windproof Adjustable Flame Lighter with Fire Lock for Baking Creme Brulee BBQ Butane is Not Included (Colorful)
DOUBFIVSY$17.3897 rev
Torch Lighters Butane Refillable Mini Fire Torch Candle Lighter
VVAY$12.16122 rev
Trending
90-day click momentum
KOLTEC Butane Torch Outdoor Windproof Cooking Torch Lighter Refillable Adjustable Jet Flame Kitchen Butane Lighter with Safety and Fire Lock Gift Box Package (Gas Not Included) (Carbon)
KOLTEC$17.494.4★
DOUBFIVSY Butane Torch Lighter Refillable Kitchen Cooking Torch with Safety Lock Windproof Adjustable Jet Flame Solar Beam Torch Blow Torch for Baking BBQ Mens Gifts (Without Gas) (Brown)
DOUBFIVSY$19.394.4★
Butane Torch Lighter Windproof Refillable Kitchen Cooking Torch Adjustable Flame Solar Beam Blow Torch with Safety Lock for Candle Camping BBQ (Not Included Butane Gas) (Gold)
Kessainely$16.124.4★
KAMBOLLY Butane Torch Lighter Refillable Gas Lighter Cooking Torch Adjustable Kitchen Torch with Safety Lock - Windproof Jet Flame Blue Fire for Camping Baking BBQ Grill Candle (Gas Not Included)
KAMBOLLY$18.954.5★
TBTeek Butane Torch Lighter - Adjustable Jet Flame Lighter Refillable Bright Fire Blow Torch Cooking Lighter with Safety Lock for creme BBQ Baking Candle Camping Gold (Gas Not Included)
TBTeek$11.944.3★
What buyers say about bright fire lighter
What buyers praise and complain about, mined from review topics.What buyers love
“good deal”
“Durable build quality as well”
“Performed as advertised”
“Really enjoyable lighter”
“Easy to use”
“works great”
“Great for pit fires”
“This little lighter is powerful”
“adjustable”
“These are by far the best design Ive encountered and Ive seen a couple of these here and there”
What buyers complain about
“Not powerful enough”
“Poor quality”
“broke after a month”
“This lighter is very disappointing the flame doesnt get very big at all”
“I thought it were leaking”
“It will burn through a soda can”
“It cost me that much gas just to take it someplace to have a dropped off”
“Hard to fill”
“Does not refill quickly”
“It does not charge with the USB charger on the side the advertiser falsely advertise this product so I wont be purchasing it again”
Top return reasons
Common questions
- Is bright fire lighter profitable to sell on Amazon United States?
- The niche generates $16K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the bright fire lighter niche?
- 13 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in bright fire lighter?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 1.2%.
- When does demand for bright fire lighter peak?
- Demand peaks in Mar–Apr–Oct; the busiest month runs 2.5× the quietest.
- What does it cost to enter the bright fire lighter niche?
- Listings span $11.94–$27.30; the average listing price is $17.30 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.