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Brick Cleaner

Fail

Demand is soft, at -41.6% this quarter, so Brick Cleaner is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$69K/yr49K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
63%top-5 click share · 12 brands · 59 sellers

Flapen Score

Brick Cleaner against its category

The dotted line is the Health & Household average. Past it, Brick Cleaner is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brick Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Brick Cleaner 49K times last year and spent an estimated $69K. The top 5 brands take 87% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
6.3%
Market size, estimated
$69Ka year
Peak month
October1.6× the quietest month
Top search term
fireplace cleaner21K searches a year

02 · Price

A sale here is worth $22.18.

Listings sell for $22.18 on average, from $9.22 to $59.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.18 that is $2K to $6K a year per listing.

Average price
$22.18inside the $15 to $100 sweet spot
Price range
$9.22–$59.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,539 within All-Purpose Cleaners. It carries 1,952 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
5.4%
Average rank
#1,539in All-Purpose Cleaners
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
1,952per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
90 months

Products

Top Brick Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

59

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

10%

  • Brand 149%
  • Brand 217%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Brick Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Brick Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireplace cleaner21K/yr
  • fireplace brick soot remover5K/yr
  • fireplace brick cleaner5K/yr
  • brick cleaner indoor fireplace4K/yr
  • fireplace stone cleaner3K/yr
  • wood stove cleaner5K/yr
  • fireplace soot remover3K/yr
  • soot remover for fireplace2K/yr

Reviews and returns

What reviews say buyers love and hate about Brick Cleaner

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
31%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“This does not work well”
A buyer, on “Functionality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Brick Cleaner questions

Answered from the same tracked data.