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Breg Ankle Brace

Fail

Shoppers spend an estimated $28K a year here, so Breg Ankle Brace is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$28K/yr26K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
67%top-5 click share · 7 brands · 20 sellers

Flapen Score

Breg Ankle Brace against its category

The dotted line is the Health & Household average. Past it, Breg Ankle Brace is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breg Ankle Brace market on Amazon at a glance

Shoppers on Amazon United States searched for Breg Ankle Brace 26K times last year and spent an estimated $28K. The top 5 brands take 95% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
2.3%
Market size, estimated
$28Ka year
Top search term
breg ankle brace20K searches a year

02 · Price

A sale here is worth $47.44.

Listings sell for $47.44 on average, from $26.21 to $71.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $47.44 that is $0 to $5K a year per listing.

Average price
$47.44inside the $15 to $100 sweet spot
Price range
$26.21–$71.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
10.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #307 within Braces, Splints & Supports. It carries 1,734 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#307in Braces, Splints & Supports
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,734per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Breg Ankle Brace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

20

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Brand 145%
  • Brand 233%
  • Brand 311%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Breg Ankle Brace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breg ankle brace20K/yr
  • breg ankle brace lace up3K/yr
  • wraptor ankle brace2K/yr

Reviews and returns

What reviews say buyers love and hate about Breg Ankle Brace

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Support-Overall”
23%of negative reviews mention “Size-Overall”
10.0%of orders come back
“a bit too big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Breg Ankle Brace questions

Answered from the same tracked data.