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52

breathing exercise device for lungs

Worth a look

Shows a sweet-spot price point ($26.12 avg), but soft demand (-16.5% this quarter) keeps it on the watch list.

Market size 88Growth 17Conversion 85Competition 21Returns 66Price range 95Avg price 95Brand share 17Review moat 59Quality gap 37

Avg price

Incredible$26.12

avg listing price — sweet spot $15–$100

Price range

Incredible$19.33–$50.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.6M

$1.6M/yr · 638K searches

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,134.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, breathing exercise device for lungs is a $1.6M/yr Amazon United States market (638K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

breathing exercise device for lungs market data

Units sold / yr
60K–80K
avg 8,000–10,000/product
Revenue / yr
$1.6M–$2.1M
units × avg price
Conversion rate
9.5%
Avg BSR
#78
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
9.9%
Avg brand age
57 months
Avg seller age
151 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • TyeinGo54%
  • Oxgeda26%
  • Nascool7%
  • YMTNQ3%
  • The Breather3%
  • AiraVentus3%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Top breathing exercise device for lungs search terms

  • spirometer169K/yr
  • incentive spirometer adult162K/yr
  • incentive spirometer99K/yr
  • spirometer lung exerciser adult79K/yr
  • incentive spirometer adult lung exerciser16K/yr
  • spirometer lung exerciser28K/yr
  • espirometro pulmonar15K/yr
  • voldyne 4000 volumetric exerciser7K/yr
  • spirometry7K/yr
  • airlife breathing device6K/yr
All search terms

Top breathing exercise device for lungs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$159K20%$317K30%$476K40%$634K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about breathing exercise device for lungs

What buyers praise and complain about, mined from review topics.

What buyers love

Breathability18%

“improve my breathing”

Ease Of Use14%

“easy to carry”

Quality-Overall11%

“Great build quality”

Cough Relief8%

“strengthen his lung volume”

Advertised Vs Actual Product7%

“As advertised”

Value For Money7%

“Worth it”

Efficiency6%

“which was very efficient”

Instructions/User Manual/Troubleshooting4%

“It arrived in a nice box with instructions inside”

Assembly/Installation2%

“It has very easy assembly”

Heart Health1%

“Great product to use after open heart surgery”

What buyers complain about

Instructions/User Manual/Troubleshooting9%

“Terrible product with erroneous directions”

Quality-Overall8%

“pure useless junk”

Breathability7%

“much less replace an effort to take a deep breath”

Functionality-Overall7%

“Doesn't work”

Durability6%

“Broke”

Value For Money6%

“A waste of money”

Size-Overall5%

“small”

Cough Relief4%

“I had blood clots in my lungs”

Compatibility-Overall3%

“Will not sync to my phone”

Color3%

“The red, yellow, green marking on it in the picture is just a marking with no function”

Top return reasons

Functionality-Overall22%
Breathability22%
Advertised Vs Actual Product9%
Measurement/Reading Accuracy9%
Value For Money4%
Product Condition4%
Size-Overall4%
Connectivity-Overall3%
Ease Of Use3%
Accuracy-Overall2%

Common questions

Is breathing exercise device for lungs profitable to sell on Amazon United States?
The niche generates $1.6M/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the breathing exercise device for lungs niche?
8 brands and 19 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in breathing exercise device for lungs?
Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Breathability. The return rate is 2.4%.
When does demand for breathing exercise device for lungs peak?
Demand peaks in Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the breathing exercise device for lungs niche?
Listings span $19.33–$50.41; the average listing price is $26.12 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.