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Breathe Right Strips for Kids

Fail

Demand is soft, at -25.6% this quarter, so Breathe Right Strips for Kids is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$110K/yr96K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
65%top-5 click share · 11 brands · 38 sellers

Flapen Score

Breathe Right Strips for Kids against its category

The dotted line is the Health & Household average. Past it, Breathe Right Strips for Kids is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathe Right Strips for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Breathe Right Strips for Kids 96K times last year and spent an estimated $110K. The top 5 brands take 80% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
9.4%
Market size, estimated
$110Ka year
Peak month
February2.3× the quietest month
Top search term
kids nose strips17K searches a year

02 · Price

A sale here is worth $12.12.

Listings sell for $12.12 on average, from $7.07 to $19.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.12 that is $3K to $6K a year per listing.

Average price
$12.12under the $15 to $100 sweet spot
Price range
$7.07–$19.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #380 within Allergy, Sinus & Asthma. It carries 1,245 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#380in Allergy, Sinus & Asthma
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
1,245per listing
Listings tracked
18

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Breathe Right Strips for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

38

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • Brand 129%
  • Brand 226%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Demand

Breathe Right Strips for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.3×

Search terms

Top Breathe Right Strips for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids nose strips17K/yr
  • kids nasal strips20K/yr
  • kids breathe right strips18K/yr
  • nasal strips for kids11K/yr
  • breathe right nose strips kids8K/yr
  • breathe right kids5K/yr
  • kids nose strips for breathing5K/yr
  • nose strips for kids4K/yr
  • breathe right strips for kids4K/yr
  • nose strips for breathing kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Breathe Right Strips for Kids

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Breathability”
27%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Breathe Right Strips for Kids questions

Answered from the same tracked data.