Is breathe free necklace profitable to sell on Amazon United States?

The niche generates $372K/yr across 21 tracked products. 11 of 21 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the breathe free necklace niche?

13 brands and 17 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in breathe free necklace?

Top complaints mined from reviews: Flavor, Functionality-Overall, Value For Money. The return rate is 1.1%.

What does it cost to enter the breathe free necklace niche?

Listings span $12.34–$25.28; the average listing price is $20.20 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.

breathe free necklace

Worth a look

Shows beatable incumbent ratings (3.5★), but soft demand (-38.4% this quarter) keeps it on the watch list.

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Review moat

Incredible94.86

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.20

avg listing price — sweet spot $15–$100

Price range

Great$12.34–$25.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$372K

$372K/yr · 449K searches

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-38.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, breathe free necklace is a $372K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

breathe free necklace market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $303K–$404K; units × avg price
Conversion rate: 4.1%
Avg BSR: #495
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.2%
Avg brand age: 40 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

15%

cbcxaok25%
BALSALTA20%
Klyxosh13%
ASTOFLI13%
VITABONA9%
VOLRANDO4%
Open — no brand owns it (7 brands, 15%)

Demand

Weekly Amazon search volume, last 44 weeks — -38.4% search growth over the last 90 days.

Open Trend

Top breathe free necklace search terms

breathe free117K/yr -44.7%3.2% conv.
breathe free necklace quit smoking24K/yr +51.3%3.6% conv.
breathefree necklace quit smoking17K/yr +83.1%2.7% conv.
breath free necklace quit smoking17K/yr -3.4%3.8% conv.
breathefree49K/yr -35.9%2.5% conv.
breathfree anti-smoking necklace23K/yr -31.2%3.8% conv.
breath free28K/yr -56.4%3.2% conv.
breathe free necklace54K/yr -60.2%2.1% conv.
breathefree resistance necklace20K/yr -58.0%2.5% conv.
breathfree20K/yr -51.9%2.7% conv.

All search terms

Top breathe free necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Breathe Free Necklace 7 Flavors Nicotine Free Quit Smoking Inhaler Flavored Air Inhaler Oral Fixation Aid Breathing Necklace for Anxiety Relief Reusable Stop Vaping Gift

cbcxaok$25.283.2★95 rev

BALSALTA Breathe Necklace Breathing Necklace to Quit Smoking with Filter Breathe Free Necklaces for Anxiety Quit Vapingtools for Adult with 3 Flavor Swaps Silver

BALSALTA$20.193.3★103 rev

Breathe Free Breathing Necklace with Adjustable Resistance Quit Smoking Inhaler with Refillable Mint Pods Stop Smoking Necklace for Anxiety Relief Relaxation Focus Mindful Breathing Silver

Klyxosh$20.183.2★158 rev

VITABONA Breathing Necklace for Anxiety Adults - Adjustable Air Outlet Breathe Necklaces with Natural Flavored - Breath Free Stress Relief Device with Flavor - Meditation Gifts for Women Men

VITABONA$19.433.3★53 rev

VOLRANDO Breathing Necklace to Quit Smoking Breathe Necklace with Filter to Quit Smoking and Vape Breathe Free Necklaces with 3 Flavors Swaps for Anxiety Quit Vapingtools for Men Women Silver

VOLRANDO$20.623.5★186 rev

Newest

by launch date

Anxiety Breathing Necklace with Resistance Portable Breathlace for Anxiety Relief & Meditation Includes 4 pcs Flavoured Replacement Filters for Calm Focus & Mindful Relaxation(Black)

Cyanslen$17.946 rev

2mo ago

Quit Smoking Breathing Necklace V2 Breathing Necklace for Fidget Relief and Stress Relief Naturally Switch from Bad Habits Stop Smoking Aid for Anxiety Relief Includes 6 Flavor core

Forest Breath$22.9220 rev

3mo ago

GLOMGORGE Breathing Necklace with Chewable Silicone Nozzle Breathe Free Necklace with Resistance to Quit Bad Habit Stress Relief Meditation & Relaxation Mindful Breathefree Calm Tool Silver

GLOMGORGE$21.8228 rev

4mo ago

LUCKDATE Breathe Free Necklace Breathing Necklace to Quit Smoking Breathing Necklaces for Anxiety Quit Vapingtools for Adult with 2 Flavor Cores

LUCKDATE$16.2220 rev

5mo ago

VITABONA Breathing Necklace for Anxiety Adults - Adjustable Air Outlet Breathe Necklaces with Natural Flavored - Breath Free Stress Relief Device with Flavor - Meditation Gifts for Women Men

VITABONA$19.4353 rev

5mo ago

What buyers say about breathe free necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor12%

“the flavor is fairly strong which makes it feel satisfying”

Ease Of Use11%

“Easy to use”

Breathability10%

“helps keep my breath fresh”

Stress/Anxiety8%

“I noticed it helps calm my anxiety”

Quality-Overall7%

“The necklace is of good quality”

Comfort-Overall5%

“simple and calming”

Smell4%

“I really liked the aroma it has”

Value For Money4%

“Worth it”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall3%

“The design is simple”

What buyers complain about

Flavor23%

“No flavor”

Functionality-Overall13%

“It's not effective”

Value For Money11%

“Waste of money”

Taste-Overall8%

“it taste like chemicals”

Quality-Overall6%

“Absolute garbage”

Durability4%

“Pathetic durability”

Smell4%

“Very little scent”

Advertised Vs Actual Product3%

“Not as Advertised”

Size-Overall2%

“Chain is short”

Ease Of Use1%

“its not easy as it seems”

Top return reasons

Functionality-Overall23%

Advertised Vs Actual Product16%

Flavor13%

Size-Overall7%

Breathability5%

Taste-Overall5%

Durability3%

Quality-Overall3%

Defective Material/Parts3%

Smell2%

Common questions

Is breathe free necklace profitable to sell on Amazon United States?: The niche generates $372K/yr across 21 tracked products. 11 of 21 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the breathe free necklace niche?: 13 brands and 17 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in breathe free necklace?: Top complaints mined from reviews: Flavor, Functionality-Overall, Value For Money. The return rate is 1.1%.
What does it cost to enter the breathe free necklace niche?: Listings span $12.34–$25.28; the average listing price is $20.20 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.