Is breathe essential oil profitable to sell on Amazon United States?

The niche generates $566K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the breathe essential oil niche?

13 brands and 45 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in breathe essential oil?

Top complaints mined from reviews: Smell, Breathability, Value For Money. The return rate is 0.4%.

When does demand for breathe essential oil peak?

Demand peaks in Jan–Feb–Mar–Apr–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the breathe essential oil niche?

Listings span $7.86–$77.07; the average listing price is $22.68 (sweet spot $15–$100). The average incumbent carries 4,360 reviews — the moat a new listing must climb.

breathe essential oil

Worth a look

Shows low returns (0.4%), but soft demand (-34.7% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$22.68

avg listing price — sweet spot $15–$100

Price range

Great$7.86–$77.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$566K

$566K/yr · 358K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,359.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-34.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, breathe essential oil is a $566K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Mar–Apr–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

breathe essential oil market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $680K–$907K; units × avg price
Conversion rate: 7.0%
Avg BSR: #153
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.9%
Avg brand age: 66 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

12%

doTERRA35%
Nexon Botanics20%
Maple Holistics14%
Herbal Tea Therapy12%
Nature's Truth4%
AromaLYA4%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.7% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 7.1×

Open Trend

Top breathe essential oil search terms

breathe143K/yr -20.4%1.7% conv.
breathe essential oil80K/yr -50.0%9.6% conv.
doterra breathe32K/yr -45.3%11.3% conv.
breathe easy essential oil24K/yr -45.4%7.5% conv.
doterra breathe essential oil15K/yr -26.7%11.0% conv.
breath easy essential oil12K/yr -41.8%7.0% conv.
breath essential oils8K/yr -16.1%8.5% conv.
breathe oil5K/yr +6.4%8.0% conv.
breathe essential oil blend4K/yr -10.4%5.4% conv.
breath oil essential oil3K/yr -24.4%9.4% conv.

All search terms

Top breathe essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

doTERRA - Breathe Essential Oil Respiratory Blend - 15 ml

doTERRA$38.194.7★7,202 rev

Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics

Nexon Botanics$11.234.5★17,504 rev

Breathe Essential Oil for Diffuser - Invigorating and Refreshing Breathe Essential Oil Blend with Eucalyptus Peppermint Tea Tree and Mint for Diffusers for Home and Shower Aromatherapy (1 Fl Oz)

Maple Holistics$11.314.6★10,152 rev

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply

Herbal Tea Therapy$38.804.1★1,588 rev

dTERRA Breathe Touch

doTERRA$27.244.7★1,764 rev

Newest

by launch date

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.

Herbal Tea Therapy$39.4833 rev

4mo ago

Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home

AromaLYA$9.9455 rev

6mo ago

Breathe Essential Oil Set 3-Pack Aromatherapy Oils for Diffusers Massages & DIY Recipes Peppermint Eucalyptus & Breath Easy 100% Pure Natural & Undiluted (3 x 0.34 Fl Oz)

GuruNanda$8.2528 rev

7mo ago

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply

Herbal Tea Therapy$38.801,588 rev

1y ago

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways (1 fl. oz.): Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA

Herbal Tea Therapy$19.601,588 rev

1y ago

What buyers say about breathe essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“The scent is fresh”

Breathability17%

“Can breathe easier”

Quality-Overall11%

“easy purchase good product”

Cough Relief8%

“Very good cough drops”

Sinus Relief7%

“it really helps with my sinus issues”

Efficiency4%

“Works well”

Sleep Quality3%

“it helps me get deeper sleep”

Advertised Vs Actual Product2%

“Came as advertised”

Taste-Overall2%

“Taste is very palatable an minty”

Value For Money2%

“Worth every penny”

What buyers complain about

Smell30%

“Horrible smell”

Breathability7%

“would have it it wasn't for Breathe”

Value For Money6%

“very pricey”

Functionality-Overall4%

“Did Not Work”

Allergies4%

“Allergies”

Cough Relief3%

“There is nothing better than these cough drops for relief”

Side Effects3%

“it had very little effect”

Advertised Vs Actual Product3%

“Not what it was subscribed to be”

Strength3%

“Not strong enough to refresh the room”

Durability2%

“It broke off on the first use”

Top return reasons

Smell55%

Leak-Proof11%

Functionality-Overall7%

Advertised Vs Actual Product5%

Size-Overall3%

Compatibility-Overall2%