breathe
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.52avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$11.23–$39.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$179K$179K/yr · 149K searches
Review moat
Bad5,022avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, breathe is a $179K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
breathe market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $171K–$228K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
30
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
3%
- Herbal Tea Therapy69%
- doTERRA9%
- Nexon Botanics6%
- Eu Natural5%
- intake4%
- Breathe Right4%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 34 weeks — -29.5% search growth over the last 90 days.Top breathe search terms
- breathe141K/yr
- breathe drops3K/yr
- breathe drops for lungs3K/yr
- breathe supplement2K/yr
Top breathe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply
Herbal Tea Therapy$38.914.2★1,614 rev
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways (1 fl. oz.): Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA
Herbal Tea Therapy$19.604.2★1,614 rev
Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics
Nexon Botanics$11.234.5★17,563 rev
Breathe Inhaler Support Supplement - Sinus Lungs Open & Clear Airways - Seasonal Nasal Health Bronchial Wellness Healthy Chest - Quercetin Vitamin D Bromelain Pills - 60 Vegetarian Soft Capsules
Eu Natural$28.134.1★5,685 rev
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.
Herbal Tea Therapy$39.324.1★35 rev
Newest
by launch dateBREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.
Herbal Tea Therapy$39.3235 rev
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 1 fl. oz.
Herbal Tea Therapy$20.0931 rev
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply
Herbal Tea Therapy$38.911,614 rev
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways (1 fl. oz.): Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA
Herbal Tea Therapy$19.601,614 rev
Intake Breathing Magnetic Nasal Strips Starter Kit | Reusable Band + Tabs | Nasal Strips for Sleep Snoring Breathing & Sports | Stronger Lift Than Traditional Nose Strips | 4 Sizes 15 Tabs Black
intake$39.625,411 rev
Trending
90-day click momentumBREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 1 fl. oz.
Herbal Tea Therapy$20.093.9★
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.
Herbal Tea Therapy$39.324.1★
Intake Breathing Magnetic Nasal Strip Refill Tabs (30 Count) | Adhesive Tabs for Intake Reusable Band | Nasal Strips for Sleep Snoring & Breathing | Stronger Than Traditional Strips | 30-Night Supply
intake$34.254.2★
doTERRA Breathe Respiratory Drops 30 count
doTERRA$21.944.7★
Breathe Right Nasal Strips | Extra Strength | Clear | for Sensitive Skin I Drug-Free Snoring Solution & Nasal Congestion Relief Caused by Colds & Allergies | 44 Count (Packaging May Vary)
Breathe Right$15.574.2★
What buyers say about breathe
What buyers praise and complain about, mined from review topics.What buyers love
“Can breathe easier”
“Clearly made with quality”
“my sleep quality has improved immensely”
“it really helps with my sinus issues”
“great fragrance”
“Helps with snoring”
“Works well”
“Very good cough drops”
“Great price”
“Came as advertised”
What buyers complain about
“Poor adhesion”
“Not effective”
“Product is expensive”
“Breathe does not work”
“Not good quality”
“Doesnt help with actual sinus issues”
“affected my sleep”
“irritated my skin”
“It doesnt last that long”
“were very small”
Top return reasons
Common questions
- Is breathe profitable to sell on Amazon United States?
- The niche generates $179K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the breathe niche?
- 7 brands and 30 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in breathe?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Value For Money. The return rate is 1.3%.
- What does it cost to enter the breathe niche?
- Listings span $11.23–$39.62; the average listing price is $28.52 (sweet spot $15–$100). The average incumbent carries 5,022 reviews — the moat a new listing must climb.