Breathe
FailDemand is soft, at -29.5% this quarter, so Breathe is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $179K/yr149K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 30 sellers
Flapen Score
Breathe against its category
The dotted line is the Health & Household average. Past it, Breathe is stronger. Inside it, weaker.
Market
The Breathe market on Amazon at a glance
Shoppers on Amazon United States searched for Breathe 149K times last year and spent an estimated $179K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $179Ka year
- Top search term
- breathe141K searches a year
02 · Price
A sale here is worth $28.52.
Listings sell for $28.52 on average, from $11.23 to $39.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $28.52 that is $29K to $36K a year per listing.
- Average price
- $28.52inside the $15 to $100 sweet spot
- Price range
- $11.23–$39.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $29K–$36K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Mullein. It carries 5,022 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #124in Mullein
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 5,022per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Breathe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply
- Price
- $38.91
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 1y ago

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways (1 fl. oz.): Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA
- Price
- $19.60
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 1y ago

Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics
- Price
- $11.23
- Rating
- 4.5/5
- Reviews
- 17,563
- Age
- 7y ago

Breathe Inhaler Support Supplement - Sinus Lungs Open & Clear Airways - Seasonal Nasal Health Bronchial Wellness Healthy Chest - Quercetin Vitamin D Bromelain Pills - 60 Vegetarian Soft Capsules
- Price
- $28.13
- Rating
- 4.1/5
- Reviews
- 5,685
- Age
- 8y ago

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.
- Price
- $39.32
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4mo ago
Trending
estimated 90-day click momentum
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 1 fl. oz.
- Price
- $20.09
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 4mo ago

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.
- Price
- $39.32
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4mo ago

Intake Breathing Magnetic Nasal Strip Refill Tabs (30 Count) | Adhesive Tabs for Intake Reusable Band | Nasal Strips for Sleep Snoring & Breathing | Stronger Than Traditional Strips | 30-Night Supply
- Price
- $34.25
- Rating
- 4.2/5
- Reviews
- 2,389
- Age
- 3y ago

doTERRA Breathe Respiratory Drops 30 count
- Price
- $21.94
- Rating
- 4.7/5
- Reviews
- 1,912
- Age
- 11y ago

Breathe Right Nasal Strips | Extra Strength | Clear | for Sensitive Skin I Drug-Free Snoring Solution & Nasal Congestion Relief Caused by Colds & Allergies | 44 Count (Packaging May Vary)
- Price
- $15.57
- Rating
- 4.2/5
- Reviews
- 18,780
- Age
- 13y ago
Newest
by launch date
BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 2 fl. oz.
- Price
- $39.32
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4mo ago

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways: Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA - 1 fl. oz.
- Price
- $20.09
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 4mo ago

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint Thyme & Mullein Leaf Extract - Lung Detox for Smokers - Break up Mucus & Breathe Clear- GMO-Free & Made in USA- 2 months supply
- Price
- $38.91
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 1y ago

BREATHE 8-IN-1 Mullein Drops for Lungs & Airways (1 fl. oz.): Peppermint Thyme & Mullein Leaf Extract for Lungs Detox for Smokers - Break up Mucus & Breathe Clear - GMO-Free & Made in USA
- Price
- $19.60
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 1y ago

Intake Breathing Magnetic Nasal Strips Starter Kit | Reusable Band + Tabs | Nasal Strips for Sleep Snoring Breathing & Sports | Stronger Lift Than Traditional Nose Strips | 4 Sizes 15 Tabs Black
- Price
- $39.62
- Rating
- 3.8/5
- Reviews
- 5,411
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
30
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
3%
- Herbal Tea Therapy69%
- doTERRA9%
- Nexon Botanics6%
- Eu Natural5%
- intake4%
- Breathe Right4%
- Open — no brand owns it (1 brand, 3%)
Demand
Breathe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Breathe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breathe141K/yr
- breathe drops3K/yr
- breathe drops for lungs3K/yr
- breathe supplement2K/yr
Reviews and returns
What reviews say buyers love and hate about Breathe
We read the reviews and the return reasons for every product selling here.
“Poor adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breathe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









