Is breathalyzer profitable to sell on Amazon United States?

The niche generates $7.5M/yr across 19 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Launch it (64/100).

How competitive is the breathalyzer niche?

10 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in breathalyzer?

Top complaints mined from reviews: Accuracy-Overall, Functionality-Overall, Measurement/Reading Accuracy. The return rate is 1.9%.

When does demand for breathalyzer peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the breathalyzer niche?

Listings span $13.98–$128.56; the average listing price is $44.58 (sweet spot $15–$100). The average incumbent carries 1,984 reviews — the moat a new listing must climb.

breathalyzer

Launch it

A $7.5M/yr market growing +14.9% this quarter with returns at 1.9% — clears our launch bar.

Market size

Incredible$7.5M

$7.5M/yr · 2.2M searches

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$44.58

avg listing price — sweet spot $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$13.98–$128.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,984.11

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Signals Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, breathalyzer is a $7.5M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Launch it — 64/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

breathalyzer market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: $6.7M–$8.9M; units × avg price
Conversion rate: 7.7%
Avg BSR: #211
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.1%
Avg brand age: 38 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

BACtrack71%
layfitty8%
YYBNN7%
AKEFTA3%
Generic2%
JGCCQTJ2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top breathalyzer search terms

breathalyzer1.5M/yr +14.5%5.5% conv.
breathalyzers for alcohol123K/yr -25.9%6.1% conv.
bactrack breathalyzer82K/yr +8.7%8.0% conv.
alcohol breathalyzer31K/yr +87.8%5.2% conv.
portable breathalyzer47K/yr +11.9%3.8% conv.
breathalyzer keychain43K/yr +25.1%3.4% conv.
breathalyzer test for alcohol25K/yr +29.3%6.4% conv.
keychain breathalyzer37K/yr +7.3%4.5% conv.
bactrack38K/yr +25.5%6.9% conv.
bac tracker breathalyzer36K/yr +6.2%7.9% conv.

All search terms

Top breathalyzer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BACtrack C6 Keychain Breathalyzer | Professional-Grade Accuracy | Optional Wireless Smartphone Connectivity | Compatible w/ Apple iPhone Google & Samsung Android Devices | Apple HealthKit Integration

BACtrack$69.724.2★6,955 rev

BACtrack S80 Breathalyzer | Professional-Grade Accuracy | DOT & NHTSA Approved | FDA 510(k) Cleared | Portable Breath Alcohol Tester for Professional & Personal Use

BACtrack$128.564.4★8,362 rev

BACtrack C8 Breathalyzer | Professional-Grade Accuracy | Optional Smartphone App | Portable Breathalyzer Alcohol Tester for Home & Personal Use

BACtrack$85.454.3★3,972 rev

BACtrack Go Keychain Breathalyzer (White) | Ultra-Portable Pocket Keyring Alcohol Tester for Personal Use

BACtrack$39.853.8★6,913 rev

BACtrack Element Breathalyzer | Professional-Grade Accuracy | DOT & NHTSA Compliant | Portable BAC Alcohol Tester for Personal & Home Use

BACtrack$84.314.3★1,977 rev

Newest

by launch date

Breathalyzer 2026 Upgraded Alcohol Breathalyzer Tester with LCD Display

YYBNN$30.005 rev

3w ago

YYBNN Breathalyzer Alcohol Breathalyzer Tester with LCD Digital Display Portable Breathalyzer for Home and Party Use (Includes 10 Mouthpieces)

YYBNN$29.597 rev

1mo ago

Breathalyzer Alcohol Tester BAC Tester for Driving Safety Portable LCD Breathalyzer 20 Mouthpieces

prypug$39.815 rev

2mo ago

Breathalyzer 2026 Upgraded Breathalyzers for Alcohol with LCD Digital Display Personal Portable Alcohol Breathalyzer Tester for Home and Party Use 5 Mouthpieces

AGEOLEMK$20.1431 rev

2mo ago

Portable Breathalyzers for Alcohol Advanced High Accuracy Personal Breathalyzer with Reusable Mouthpieces Handheld LCD Digital Display Alcohol Breathalyzer Tester for Personal Home Use

FluxAxis$30.5131 rev

3mo ago

What buyers say about breathalyzer

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“is user-friendly”

Accuracy-Overall15%

“Accurate and easy to use”

Efficiency12%

“Does the job”

Quality-Overall12%

“Very well made product”

Advertised Vs Actual Product9%

“Accurately described”

Value For Money8%

“Great deal”

Breathability7%

“Easy to use breathalyzer”

Size-Overall2%

“Perfect size”

Gifting Purpose2%

“Good gift”

Battery Life2%

“Battery lasts a long time”

What buyers complain about

Accuracy-Overall30%

“NOT ACCURATE”

Functionality-Overall19%

“Does not work properly”

Measurement/Reading Accuracy13%

“Inaccurate readings”

Value For Money7%

“very expensive for something that doesnt work”

Quality-Overall6%

“Completely trash”

Durability5%

“Broke after the first use :”

Battery Life3%

“The batteries seem to run out almost instantly”

Ease Of Use2%

“awkward to use”

Instructions/User Manual/Troubleshooting2%

“The user manual is kind of confusing to read”

Breathability1%

“This is not a valid breathalyzer, Don't Buy”

Top return reasons

Breathability26%

Functionality-Overall19%

Measurement/Reading Accuracy18%

Accuracy-Overall13%

Advertised Vs Actual Product4%

Size-Overall3%

Display-Overall2%

Value For Money2%

Product Condition1%

Battery Life1%

Common questions

Is breathalyzer profitable to sell on Amazon United States?: The niche generates $7.5M/yr across 19 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Launch it (64/100).
How competitive is the breathalyzer niche?: 10 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in breathalyzer?: Top complaints mined from reviews: Accuracy-Overall, Functionality-Overall, Measurement/Reading Accuracy. The return rate is 1.9%.
When does demand for breathalyzer peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the breathalyzer niche?: Listings span $13.98–$128.56; the average listing price is $44.58 (sweet spot $15–$100). The average incumbent carries 1,984 reviews — the moat a new listing must climb.