Breathalyzer

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.5M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+14.9%

Conversion, latest week

7.7%

Market size, estimated

$7.5Ma year

Peak month

December1.8× the quietest month

Top search term

breathalyzer1.5M searches a year

Listings sell for $44.58 on average, from $13.98 to $128.56. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $44.58 that is $357K to $446K a year per listing.

Average price

$44.58inside the $15 to $100 sweet spot

Price range

$13.98–$128.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$357K–$446K

Returns

1.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #211 within Home Tests. It carries 1,984 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#211in Home Tests

Average rating

3.85 starsAmazon United States average 4.42 stars

Average reviews

1,984per listing

Listings tracked

19

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months