Breath Spray

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

9.4%

Market size, estimated

$1.8Ma year

Peak month

August1.2× the quietest month

Top search term

breath spray444K searches a year

Listings sell for $15.74 on average, from $5.38 to $36.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $15.74 that is $197K to $236K a year per listing.

Average price

$15.74inside the $15 to $100 sweet spot

Price range

$5.38–$36.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

$197K–$236K

Returns

0.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #21 within Breath Fresheners. It carries 9,514 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#21in Breath Fresheners

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

9,514per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months