Brazilian Waves Multi Purpose Cleaner

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months

267K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

2.8%

Market size, estimated

$195Ka year

Peak month

June5.8× the quietest month

Top search term

r & w co.42K searches a year

Listings sell for $26.08 on average, from $15.20 to $47.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $26.08 that is $7K to $13K a year per listing.

Average price

$26.08inside the $15 to $100 sweet spot

Price range

$15.20–$47.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

1.0%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #299 within Bathroom Cleaners. It carries 387 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

80%

Out of stock, average day

8.3%

Average rank

#299in Bathroom Cleaners

Average rating

3.88 starsAmazon United States average 4.42 stars

Average reviews

387per listing

Listings tracked

10

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

43 months