Brass
MaybeBuyers convert on 15.5% of searches. But the top 5 products take 100% of clicks, so Brass is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $2.4M/yr684K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 47 sellers
Flapen Score
Brass against its category
The dotted line is the Health & Household average. Past it, Brass is stronger. Inside it, weaker.
Market
The Brass market on Amazon at a glance
Shoppers on Amazon United States searched for Brass 684K times last year and spent an estimated $2.4M. All 4 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 684K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 15.5%
- Market size, estimated
- $2.4Ma year
- Top search term
- brasso brass cleaner and polish160K searches a year
02 · Price
A sale here is worth $22.33.
Listings sell for $22.33 on average, from $4.97 to $75.08. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 25,000 to 30,000 of them. At $22.33 that is $558K to $670K a year per listing.
- Average price
- $22.33inside the $15 to $100 sweet spot
- Price range
- $4.97–$75.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $558K–$670K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #235 within Metal Polishes. It carries 6,414 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #235in Metal Polishes
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 6,414per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Brass products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 180%
- Brand 28%
- Brand 37%
- Brand 45%
Demand
Brass search demand
Weekly searches over the year. Pick a range.
Search terms
Top Brass search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brasso brass cleaner and polish160K/yr
- brasso182K/yr
- brass183K/yr
- brass birmingham board game44K/yr
- brasso metal polish29K/yr
- brass birmingham17K/yr
- brass board game12K/yr
- brasso cleaner and polish7K/yr
- brasso brass cleaner14K/yr
- brasso polish8K/yr
Reviews and returns
What reviews say buyers love and hate about Brass
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brass questions
Answered from the same tracked data.









