brass
Worth a lookShows searches that convert (15.5% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 684K searches
Avg price
Great$22.33avg listing price — sweet spot $15–$100
Price range
Great$4.97–$75.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,414.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brass is a $2.4M/yr Amazon United States market (684K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
brass market data
- Units sold / yr
- 100K–125K
- avg 25,000–30,000/product
- Revenue / yr
- $2.2M–$2.8M
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brasso80%
- Roxley Games8%
- HOPE'S7%
- CMVFYL5%
Demand
Weekly Amazon search volume, last 15 weeks — -5.0% search growth over the last 90 days.Top brass search terms
- brasso brass cleaner and polish160K/yr
- brasso182K/yr
- brass183K/yr
- brass birmingham board game44K/yr
- brasso metal polish29K/yr
- brass birmingham17K/yr
- brass board game12K/yr
- brasso cleaner and polish7K/yr
- brasso brass cleaner14K/yr
- brasso polish8K/yr
Top brass products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brasso Multi-Purpose Metal Polish 8 oz
Brasso$4.974.6★21,307 rev
Roxley Games Brass: Birmingham Critically Acclaimed Economic Strategy Game for 24 Players
Roxley Games$75.084.7★1,616 rev
HOPES Brass Polish and Cleaner - Protective Tarnish Remover - Great Brass Copper Chrome and Sterling Silver Polish - Polisher for Home Decor Music Instruments and Jewelry 8 Fl Oz Pack of 1
HOPE'S$10.064.4★3,591 rev
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.744.6★845 rev
Brasso Metal Polish Wadding 75g
Brasso$13.794.2★4,713 rev
Newest
by launch dateCMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.74845 rev
Roxley Games Brass: Birmingham Critically Acclaimed Economic Strategy Game for 24 Players
Roxley Games$75.081,616 rev
Brasso Metal Polish Wadding 75g
Brasso$13.794,713 rev
Brasso Multi-Purpose Metal Polish 8 oz
Brasso$4.9721,307 rev
HOPES Brass Polish and Cleaner - Protective Tarnish Remover - Great Brass Copper Chrome and Sterling Silver Polish - Polisher for Home Decor Music Instruments and Jewelry 8 Fl Oz Pack of 1
HOPE'S$10.063,591 rev
Trending
90-day click momentumCMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.744.6★
Brasso Multi-Purpose Metal Polish 8 oz
Brasso$4.974.6★
HOPES Brass Polish and Cleaner - Protective Tarnish Remover - Great Brass Copper Chrome and Sterling Silver Polish - Polisher for Home Decor Music Instruments and Jewelry 8 Fl Oz Pack of 1
HOPE'S$10.064.4★
Roxley Games Brass: Birmingham Critically Acclaimed Economic Strategy Game for 24 Players
Roxley Games$75.084.7★
Brasso Metal Polish Wadding 75g
Brasso$13.794.2★
What buyers say about brass
What buyers praise and complain about, mined from review topics.What buyers love
“Works beautifully”
“Better than other brands”
“It has great cleaning power”
“Product worked as advertised”
“Ease of use”
“Great shine”
“Price great”
“This Brasso cleaner is Excellent it polish up real good”
“The smell is so very strong”
“it is very strong”
What buyers complain about
“Didn't work for me”
“Takes more time to clean than other products”
“The smell is so overwhelming like ammonia or bleach”
“This stuff is terrible on brass”
“not easy to use”
“Either I didn't use enough elbow grease or this just doesn't work very well”
“Not as good as they say”
“It also was very expensive”
“still does not remove all tarnish”
“Not so great for heavily tarnished brass”
Top return reasons
Common questions
- Is brass profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 5 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the brass niche?
- 4 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brass?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Smell. The return rate is 0.6%.
- What does it cost to enter the brass niche?
- Listings span $4.97–$75.08; the average listing price is $22.33 (sweet spot $15–$100). The average incumbent carries 6,414 reviews — the moat a new listing must climb.