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Brass

Maybe

Buyers convert on 15.5% of searches. But the top 5 products take 100% of clicks, so Brass is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$2.4M/yr684K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 47 sellers

Flapen Score

Brass against its category

The dotted line is the Health & Household average. Past it, Brass is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass market on Amazon at a glance

Shoppers on Amazon United States searched for Brass 684K times last year and spent an estimated $2.4M. All 4 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
684K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
15.5%
Market size, estimated
$2.4Ma year
Top search term
brasso brass cleaner and polish160K searches a year

02 · Price

A sale here is worth $22.33.

Listings sell for $22.33 on average, from $4.97 to $75.08. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 25,000 to 30,000 of them. At $22.33 that is $558K to $670K a year per listing.

Average price
$22.33inside the $15 to $100 sweet spot
Price range
$4.97–$75.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
25,000–30,000
Revenue per listing a year
$558K–$670K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #235 within Metal Polishes. It carries 6,414 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#235in Metal Polishes
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
6,414per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Brass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 28%
  • Brand 37%
  • Brand 45%

Demand

Brass search demand

Weekly searches over the year. Pick a range.

13K8KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Brass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brasso brass cleaner and polish160K/yr
  • brasso182K/yr
  • brass183K/yr
  • brass birmingham board game44K/yr
  • brasso metal polish29K/yr
  • brass birmingham17K/yr
  • brass board game12K/yr
  • brasso cleaner and polish7K/yr
  • brasso brass cleaner14K/yr
  • brasso polish8K/yr

Reviews and returns

What reviews say buyers love and hate about Brass

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Efficiency”
19%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Brass questions

Answered from the same tracked data.