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Branch Basics Oxygen Boost

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 95% of clicks, so Branch Basics Oxygen Boost is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$347K/yr125K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
70%top-5 click share · 7 brands · 548 sellers

Flapen Score

Branch Basics Oxygen Boost against its category

The dotted line is the Health & Household average. Past it, Branch Basics Oxygen Boost is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Branch Basics Oxygen Boost market on Amazon at a glance

Shoppers on Amazon United States searched for Branch Basics Oxygen Boost 125K times last year and spent an estimated $347K. The top 5 brands take 95% of clicks. Demand peaks in May–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
8.3%
Market size, estimated
$347Ka year
Peak month
August14.5× the quietest month
Top search term
branch basics oxygen boost62K searches a year

02 · Price

A sale here is worth $33.28.

Listings sell for $33.28 on average, from $6.69 to $83.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $33.28 that is $25K to $33K a year per listing.

Average price
$33.28inside the $15 to $100 sweet spot
Price range
$6.69–$83.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$25K–$33K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #126 within Laundry. It carries 1,128 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#126in Laundry
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,128per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Branch Basics Oxygen Boost products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

548

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 147%
  • Brand 234%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Branch Basics Oxygen Boost search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 14.5×

Search terms

Top Branch Basics Oxygen Boost search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • branch basics oxygen boost62K/yr
  • molly suds oxygen whitener17K/yr
  • branch basics oxygen boost powder8K/yr
  • mollys suds oxygen whitener6K/yr
  • molly suds whitener5K/yr
  • mollysuds oxygen whitener5K/yr
  • oxygen boost laundry6K/yr
  • molly suds oxygen boost5K/yr
  • molly suds whitening powder6K/yr
  • oxygen boost branch basics3K/yr

Reviews and returns

What reviews say buyers love and hate about Branch Basics Oxygen Boost

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Smell”
0.4%of orders come back
“It does not really have a scent”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Branch Basics Oxygen Boost questions

Answered from the same tracked data.