Branch Basics Oxygen Boost
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 95% of clicks, so Branch Basics Oxygen Boost is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $347K/yr125K searches / yr
- 90-day growth
- +21.3%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 548 sellers
Flapen Score
Branch Basics Oxygen Boost against its category
The dotted line is the Health & Household average. Past it, Branch Basics Oxygen Boost is stronger. Inside it, weaker.
Market
The Branch Basics Oxygen Boost market on Amazon at a glance
Shoppers on Amazon United States searched for Branch Basics Oxygen Boost 125K times last year and spent an estimated $347K. The top 5 brands take 95% of clicks. Demand peaks in May–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- +21.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $347Ka year
- Peak month
- August14.5× the quietest month
- Top search term
- branch basics oxygen boost62K searches a year
02 · Price
A sale here is worth $33.28.
Listings sell for $33.28 on average, from $6.69 to $83.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $33.28 that is $25K to $33K a year per listing.
- Average price
- $33.28inside the $15 to $100 sweet spot
- Price range
- $6.69–$83.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $25K–$33K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #126 within Laundry. It carries 1,128 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #126in Laundry
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,128per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Branch Basics Oxygen Boost products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Branch Basics Concentrate (33.8 oz) + Oxygen Boost (4 lbs) | Multi-Surface All Purpose Cleaner Concentrate + Natural Stain Remover Grout Cleaner | Human-Safe Fragrance Free
- Price
- $75.89
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 1y ago

Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Pure Lemon Essential Oil - 79 oz)
- Price
- $25.22
- Rating
- 4.7/5
- Reviews
- 3,040
- Age
- 6y ago

Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Lemon Essential Oil - 41.09 oz)
- Price
- $13.93
- Rating
- 4.6/5
- Reviews
- 2,564
- Age
- 11y ago

Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Lavender Essential Oil - 79 oz)
- Price
- $25.52
- Rating
- 4.6/5
- Reviews
- 2,564
- Age
- 4y ago

Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Pure Lemon Essential Oil - 158 oz)
- Price
- $42.46
- Rating
- 4.6/5
- Reviews
- 2,564
- Age
- 4y ago
Trending
estimated 90-day click momentum
Truly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 2
- Price
- $29.49
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1y ago

Pronounce Enzyme Oxygen Laundry Booster - Brightens White & Tough on Stains Fights Odor. Enzyme Stain Fighter Cleaner Ingredients Fragrance Free - Ultra Concentrated HE - 60 Loads (Unscented)
- Price
- $24.24
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago

Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Pure Lemon Essential Oil - 158 oz)
- Price
- $42.46
- Rating
- 4.6/5
- Reviews
- 2,564
- Age
- 4y ago

Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Pure Lemon Essential Oil - 79 oz)
- Price
- $25.22
- Rating
- 4.7/5
- Reviews
- 3,040
- Age
- 6y ago

Branch Basics Laundry Detergent 2 Pack 4lbs per | Plant & Mineral-Based Formula | Lifts Stains & Removes Odor | Plastic-Free Fragrance-Free & Safe for Sensitive Skin
- Price
- $83.44
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago
Newest
by launch date
Pronounce Enzyme Oxygen Laundry Booster - Brightens White & Tough on Stains Fights Odor. Enzyme Stain Fighter Cleaner Ingredients Fragrance Free - Ultra Concentrated HE - 60 Loads (Unscented)
- Price
- $24.24
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago

Branch Basics Laundry Detergent 2 Pack 4lbs per | Plant & Mineral-Based Formula | Lifts Stains & Removes Odor | Plastic-Free Fragrance-Free & Safe for Sensitive Skin
- Price
- $83.44
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago

Truly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 2
- Price
- $29.49
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1y ago

Branch Basics Concentrate (33.8 oz) + Oxygen Boost (4 lbs) | Multi-Surface All Purpose Cleaner Concentrate + Natural Stain Remover Grout Cleaner | Human-Safe Fragrance Free
- Price
- $75.89
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 1y ago

Branch Basics Premium Starter Kit: All Purpose Cleaner Glass and Bathroom Cleaner plus our Foaming Wash and Laundry Bottle (3 Plastic Spray Bottles + Concentrate) Fragrance-Free
- Price
- $70.33
- Rating
- 4.7/5
- Reviews
- 212
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
548
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
2%
- Molly's Suds47%
- Branch Basics34%
- Pronounce5%
- 365 by Whole Foods Market4%
- THE CLEAN PEOPLE4%
- Truly Free4%
- Open — no brand owns it (1 brand, 2%)
Demand
Branch Basics Oxygen Boost search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Aug · busiest ÷ quietest = 14.5×
Search terms
Top Branch Basics Oxygen Boost search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- branch basics oxygen boost62K/yr
- molly suds oxygen whitener17K/yr
- branch basics oxygen boost powder8K/yr
- mollys suds oxygen whitener6K/yr
- molly suds whitener5K/yr
- mollysuds oxygen whitener5K/yr
- oxygen boost laundry6K/yr
- molly suds oxygen boost5K/yr
- molly suds whitening powder6K/yr
- oxygen boost branch basics3K/yr
Reviews and returns
What reviews say buyers love and hate about Branch Basics Oxygen Boost
We read the reviews and the return reasons for every product selling here.
“It does not really have a scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Branch Basics Oxygen Boost questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









