branch basics oxygen boost
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$33.28avg listing price — sweet spot $15–$100
Price range
Great$6.69–$83.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,128.27avg incumbent reviews — the moat a new listing must climb
Market size
Good$347K$347K/yr · 125K searches
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, branch basics oxygen boost is a $347K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
branch basics oxygen boost market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $333K–$416K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 3.1%
- Avg brand age
- 72 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
548
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Molly's Suds47%
- Branch Basics34%
- Pronounce5%
- 365 by Whole Foods Market4%
- THE CLEAN PEOPLE4%
- Truly Free4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.Peak months: May, Aug · busiest ÷ quietest = 14.5×
Top branch basics oxygen boost search terms
- branch basics oxygen boost62K/yr
- molly suds oxygen whitener17K/yr
- branch basics oxygen boost powder8K/yr
- mollys suds oxygen whitener6K/yr
- molly suds whitener5K/yr
- mollysuds oxygen whitener5K/yr
- oxygen boost laundry6K/yr
- molly suds oxygen boost5K/yr
- molly suds whitening powder6K/yr
- oxygen boost branch basics3K/yr
Top branch basics oxygen boost products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Branch Basics Concentrate (33.8 oz) + Oxygen Boost (4 lbs) | Multi-Surface All Purpose Cleaner Concentrate + Natural Stain Remover Grout Cleaner | Human-Safe Fragrance Free
Branch Basics$75.894.8★618 rev
Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Pure Lemon Essential Oil - 79 oz)
Molly's Suds$25.224.7★3,040 rev
Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Lemon Essential Oil - 41.09 oz)
Molly's Suds$13.934.6★2,564 rev
Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Lavender Essential Oil - 79 oz)
Molly's Suds$25.524.6★2,564 rev
Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Pure Lemon Essential Oil - 158 oz)
Molly's Suds$42.464.6★2,564 rev
Newest
by launch date
Pronounce Enzyme Oxygen Laundry Booster - Brightens White & Tough on Stains Fights Odor. Enzyme Stain Fighter Cleaner Ingredients Fragrance Free - Ultra Concentrated HE - 60 Loads (Unscented)
Pronounce$24.24168 rev
Branch Basics Laundry Detergent 2 Pack 4lbs per | Plant & Mineral-Based Formula | Lifts Stains & Removes Odor | Plastic-Free Fragrance-Free & Safe for Sensitive Skin
Branch Basics$83.44143 rev
Truly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 2
Truly Free$29.49199 rev
Branch Basics Concentrate (33.8 oz) + Oxygen Boost (4 lbs) | Multi-Surface All Purpose Cleaner Concentrate + Natural Stain Remover Grout Cleaner | Human-Safe Fragrance Free
Branch Basics$75.89618 rev
Branch Basics Premium Starter Kit: All Purpose Cleaner Glass and Bathroom Cleaner plus our Foaming Wash and Laundry Bottle (3 Plastic Spray Bottles + Concentrate) Fragrance-Free
Branch Basics$70.33212 rev
Trending
90-day click momentumTruly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 2
Truly Free$29.494.4★
Pronounce Enzyme Oxygen Laundry Booster - Brightens White & Tough on Stains Fights Odor. Enzyme Stain Fighter Cleaner Ingredients Fragrance Free - Ultra Concentrated HE - 60 Loads (Unscented)
Pronounce$24.244.7★
Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Pure Lemon Essential Oil - 158 oz)
Molly's Suds$42.464.6★
Mollys Suds Oxygen Whitener | Powerful Bleach Alternative Chlorine Free & Color Safe | Brightens Whites and Removes Stains (Pure Lemon Essential Oil - 79 oz)
Molly's Suds$25.224.7★
Branch Basics Laundry Detergent 2 Pack 4lbs per | Plant & Mineral-Based Formula | Lifts Stains & Removes Odor | Plastic-Free Fragrance-Free & Safe for Sensitive Skin
Branch Basics$83.444.5★
What buyers say about branch basics oxygen boost
What buyers praise and complain about, mined from review topics.What buyers love
“It works well cleans”
“No harsh scent”
“Wonderful product line”
“It works well”
“Their Oxygen Boost does so well at cleaning”
“Perfect price”
“No issues with colorfastness”
“Non toxic cleaners”
“Keeps whites nice and bright”
“It helped me wash all my white socks and white sneakers”
What buyers complain about
“It does not really have a scent”
“Doesn't work well”
“its NOT color-safe”
“Too expensive”
“Didnt remove stains”
“Leaked all over the package”
“Not one of the best products from Clean People”
“It stripped the color from my clothes, fading them, and making them appear older than they are”
“had to stir awhile to get it to dissolve”
“Does not whiten whites when used as directed”
Top return reasons
Common questions
- Is branch basics oxygen boost profitable to sell on Amazon United States?
- The niche generates $347K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the branch basics oxygen boost niche?
- 7 brands and 548 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in branch basics oxygen boost?
- Top complaints mined from reviews: Smell, Functionality-Overall, Color. The return rate is 0.4%.
- When does demand for branch basics oxygen boost peak?
- Demand peaks in May–Aug; the busiest month runs 14.5× the quietest.
- What does it cost to enter the branch basics oxygen boost niche?
- Listings span $6.69–$83.44; the average listing price is $33.28 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.