Branch Basics Laundry Detergent

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.0M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

10.8%

Market size, estimated

$8.0Ma year

Peak month

January1.5× the quietest month

Top search term

molly suds laundry detergent958K searches a year

Listings sell for $30.02 on average, from $13.93 to $83.44. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $30.02 that is $180K to $240K a year per listing.

Average price

$30.02inside the $15 to $100 sweet spot

Price range

$13.93–$83.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

$180K–$240K

Returns

0.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #32 within Laundry. It carries 8,277 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#32in Laundry

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

8,277per listing

Listings tracked

35

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months