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Braces Wire

Fail

Shoppers spend an estimated $58K a year here, so Braces Wire is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$58K/yr186K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
65%top-5 click share · 10 brands · 13 sellers

Flapen Score

Braces Wire against its category

The dotted line is the Health & Household average. Past it, Braces Wire is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braces Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Braces Wire 186K times last year and spent an estimated $58K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
2.3%
Market size, estimated
$58Ka year
Peak month
June1.3× the quietest month
Top search term
braces wire76K searches a year

02 · Price

A sale here is worth $13.82.

Listings sell for $13.82 on average, from $5.86 to $40.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.82 that is $1K to $3K a year per listing.

Average price
$13.82under the $15 to $100 sweet spot
Price range
$5.86–$40.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #561 within Orthodontic Supplies. It carries 411 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#561in Orthodontic Supplies
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
411per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Braces Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • Brand 134%
  • Brand 233%
  • Brand 314%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Braces Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25JulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Braces Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braces wire76K/yr
  • alambre para brackets de ortodoncia43K/yr
  • wire for braces25K/yr
  • wires for braces8K/yr
  • braces wires5K/yr
  • arch wire for braces4K/yr
  • orthodontic wire5K/yr
  • wire braces4K/yr
  • braces wire for teeth8K/yr
  • brace wire4K/yr

Reviews and returns

What reviews say buyers love and hate about Braces Wire

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
1.3%of orders come back
“Do not work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Braces Wire questions

Answered from the same tracked data.