Braces Wax

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+3.2%

Conversion, latest week

14.7%

Market size, estimated

$1.6Ma year

Peak month

June1.3× the quietest month

Top search term

braces wax296K searches a year

Listings sell for $8.32 on average, from $4.10 to $15.09. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $8.32 that is $104K to $125K a year per listing.

Average price

$8.32under the $15 to $100 sweet spot

Price range

$4.10–$15.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

12,500–15,000

Revenue per listing a year

$104K–$125K

Returns

0.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Orthodontic Supplies. It carries 3,271 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#90in Orthodontic Supplies

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,271per listing

Listings tracked

22

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months