Braces Mouthwash

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

6.7%

Market size, estimated

$84Ka year

Peak month

July2.6× the quietest month

Top search term

antibacterial toothpaste26K searches a year

Listings sell for $12.43 on average, from $4.75 to $23.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.43 that is $1K to $3K a year per listing.

Average price

$12.43under the $15 to $100 sweet spot

Price range

$4.75–$23.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #157 within Toothpaste. It carries 7,515 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

97%

Out of stock, average day

2.8%

Average rank

#157in Toothpaste

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

7,515per listing

Listings tracked

34

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

61 months