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Braces Cleaner

Fail

Demand is soft, at -7.3% this quarter, so Braces Cleaner is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$109K/yr157K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
57%top-5 click share · 20 brands · 53 sellers

Flapen Score

Braces Cleaner against its category

The dotted line is the Health & Household average. Past it, Braces Cleaner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braces Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Braces Cleaner 157K times last year and spent an estimated $109K. The top 5 brands take 68% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
6.4%
Market size, estimated
$109Ka year
Peak month
September7.7× the quietest month
Top search term
braces cleaner47K searches a year

02 · Price

A sale here is worth $10.80.

Listings sell for $10.80 on average, from $2.59 to $30.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.80 that is $3K to $5K a year per listing.

Average price
$10.80under the $15 to $100 sweet spot
Price range
$2.59–$30.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #74 within Dental Floss & Picks. It carries 7,281 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#74in Dental Floss & Picks
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
7,281per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Braces Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

53

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

27%

  • Brand 122%
  • Brand 216%
  • Brand 314%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Braces Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.7×

Search terms

Top Braces Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braces cleaner47K/yr
  • braces cleaning kit36K/yr
  • braces care kit17K/yr
  • teeth whitening for braces11K/yr
  • braces cleaning tools4K/yr
  • whitening strips for braces5K/yr
  • orthodontic cleaning kit for braces3K/yr
  • brace cleaner3K/yr
  • braces cleaning6K/yr
  • braces cleaners3K/yr

Reviews and returns

What reviews say buyers love and hate about Braces Cleaner

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
0.7%of orders come back
“Durability issues”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Braces Cleaner questions

Answered from the same tracked data.