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Braces Brush

Fail

Demand is soft, at -1.4% this quarter, so Braces Brush is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$219K/yr225K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
59%top-5 click share · 17 brands · 62 sellers

Flapen Score

Braces Brush against its category

The dotted line is the Health & Household average. Past it, Braces Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braces Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Braces Brush 225K times last year and spent an estimated $219K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
10.0%
Market size, estimated
$219Ka year
Peak month
June1.5× the quietest month
Top search term
braces brush99K searches a year

02 · Price

A sale here is worth $9.75.

Listings sell for $9.75 on average, from $4.12 to $18.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $9.75 that is $7K to $10K a year per listing.

Average price
$9.75under the $15 to $100 sweet spot
Price range
$4.12–$18.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Dental Floss & Picks. It carries 3,194 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Dental Floss & Picks
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,194per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Braces Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

62

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

21%

  • Brand 120%
  • Brand 215%
  • Brand 314%
  • Brand 413%
  • Brand 511%
  • Brand 66%

Demand

Braces Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Braces Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braces brush99K/yr
  • interdental brushes for braces34K/yr
  • brush for braces14K/yr
  • brushes for braces14K/yr
  • braces brushes for teeth16K/yr
  • braces brushes12K/yr
  • orthodontic brushes for braces8K/yr
  • plak smacker for braces5K/yr
  • braces cleaner brush5K/yr
  • brush for braces orthodontic4K/yr

Reviews and returns

What reviews say buyers love and hate about Braces Brush

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
13%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Doesn't fit”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Braces Brush questions

Answered from the same tracked data.