Braces

Shoppers searched for this 785K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months

785K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

2.1%

Market size, estimated

$180Ka year

Peak month

February1.4× the quietest month

Top search term

braces466K searches a year

Listings sell for $11.11 on average, from $3.82 to $40.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.11 that is $6K to $8K a year per listing.

Average price

$11.11under the $15 to $100 sweet spot

Price range

$3.82–$40.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$6K–$8K

Returns

0.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #134 within Orthodontic Supplies. It carries 2,459 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#134in Orthodontic Supplies

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

2,459per listing

Listings tracked

28

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months