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Braava Jet

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 92% of clicks, so Braava Jet is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$965K/yr222K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
69%top-5 click share · 7 brands · 52 sellers

Flapen Score

Braava Jet against its category

The dotted line is the Health & Household average. Past it, Braava Jet is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braava Jet market on Amazon at a glance

Shoppers on Amazon United States searched for Braava Jet 222K times last year and spent an estimated $965K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $965K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
13.1%
Market size, estimated
$965Ka year
Peak month
July2.0× the quietest month
Top search term
irobot cleaning solution60K searches a year

02 · Price

A sale here is worth $33.36.

Listings sell for $33.36 on average, from $7.96 to $167.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $33.36 that is $67K to $83K a year per listing.

Average price
$33.36inside the $15 to $100 sweet spot
Price range
$7.96–$167.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$67K–$83K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Floor Cleaners. It carries 8,640 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#122in Floor Cleaners
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
8,640per listing
Listings tracked
15

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Braava Jet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

52

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • Brand 155%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Braava Jet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Braava Jet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • irobot cleaning solution60K/yr
  • roomba mop solution34K/yr
  • roomba cleaning solution36K/yr
  • irobot braava jet cleaning solution13K/yr
  • roomba floor cleaner solution12K/yr
  • braava jet cleaning solution15K/yr
  • irobot mop solution5K/yr
  • irobot mop cleaning solution9K/yr
  • irobot braava7K/yr
  • braava jet7K/yr

Reviews and returns

What reviews say buyers love and hate about Braava Jet

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Smell”
0.4%of orders come back
“Not a strong smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Braava Jet questions

Answered from the same tracked data.