Boys Sleep Mask
FailPrices span $5.87–$14.19, mostly outside the sweet spot, so Boys Sleep Mask is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $35K/yr72K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 45%top-5 click share · 17 brands · 20 sellers
Flapen Score
Boys Sleep Mask against its category
The dotted line is the Health & Household average. Past it, Boys Sleep Mask is stronger. Inside it, weaker.
Market
The Boys Sleep Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Boys Sleep Mask 72K times last year and spent an estimated $35K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $35Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- boys sleep mask28K searches a year
02 · Price
A sale here is worth $9.15.
Listings sell for $9.15 on average, from $5.87 to $14.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $9.15 that is $0 to $915 a year per listing.
- Average price
- $9.15under the $15 to $100 sweet spot
- Price range
- $5.87–$14.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$915
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Sleep & Snoring. It carries 252 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #279in Sleep & Snoring
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 252per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Boys Sleep Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
20
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
28%
- Brand 123%
- Brand 221%
- Brand 311%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
Boys Sleep Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.3×
Search terms
Top Boys Sleep Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boys sleep mask28K/yr
- kids sleep mask boys12K/yr
- boys eye mask for sleeping7K/yr
- boy sleep mask7K/yr
- sleep mask for boys7K/yr
- sleep mask for kids boys5K/yr
- boys sleeping mask6K/yr
- kids eye mask for sleeping boy1K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Sleep Mask
We read the reviews and the return reasons for every product selling here.
“Runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Sleep Mask questions
Answered from the same tracked data.









