Boys Electric Toothbrush
FailThe top 5 brands take 100% of clicks, so Boys Electric Toothbrush is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $432K/yr271K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 91 sellers
Flapen Score
Boys Electric Toothbrush against its category
The dotted line is the Health & Household average. Past it, Boys Electric Toothbrush is stronger. Inside it, weaker.
Market
The Boys Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Boys Electric Toothbrush 271K times last year and spent an estimated $432K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.
- Searches, last 12 months
- 271K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $432Ka year
- Top search term
- spiderman toothbrush93K searches a year
02 · Price
A sale here is worth $16.33.
Listings sell for $16.33 on average, from $4.45 to $61.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $16.33 that is $12K to $16K a year per listing.
- Average price
- $16.33inside the $15 to $100 sweet spot
- Price range
- $4.45–$61.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Baby & Child Dental Care. It carries 4,425 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Baby & Child Dental Care
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 4,425per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Boys Electric Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Brand 163%
- Brand 220%
- Brand 310%
- Brand 45%
- Brand 52%
Demand
Boys Electric Toothbrush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Boys Electric Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spiderman toothbrush93K/yr
- boys electric toothbrush35K/yr
- spiderman toothbrush age 2-416K/yr
- star wars toothbrush11K/yr
- spidey toothbrush15K/yr
- spiderman electric toothbrush15K/yr
- hulk toothbrush8K/yr
- ninja turtle toothbrush8K/yr
- spider man toothbrush8K/yr
- boy electric toothbrush8K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Electric Toothbrush
We read the reviews and the return reasons for every product selling here.
“Not very durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Electric Toothbrush questions
Answered from the same tracked data.









