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Boys Electric Toothbrush

Fail

The top 5 brands take 100% of clicks, so Boys Electric Toothbrush is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$432K/yr271K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
70%top-5 click share · 5 brands · 91 sellers

Flapen Score

Boys Electric Toothbrush against its category

The dotted line is the Health & Household average. Past it, Boys Electric Toothbrush is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Electric Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Electric Toothbrush 271K times last year and spent an estimated $432K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
9.8%
Market size, estimated
$432Ka year
Top search term
spiderman toothbrush93K searches a year

02 · Price

A sale here is worth $16.33.

Listings sell for $16.33 on average, from $4.45 to $61.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $16.33 that is $12K to $16K a year per listing.

Average price
$16.33inside the $15 to $100 sweet spot
Price range
$4.45–$61.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Baby & Child Dental Care. It carries 4,425 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Baby & Child Dental Care
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
4,425per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Boys Electric Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

91

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 220%
  • Brand 310%
  • Brand 45%
  • Brand 52%

Demand

Boys Electric Toothbrush search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Boys Electric Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman toothbrush93K/yr
  • boys electric toothbrush35K/yr
  • spiderman toothbrush age 2-416K/yr
  • star wars toothbrush11K/yr
  • spidey toothbrush15K/yr
  • spiderman electric toothbrush15K/yr
  • hulk toothbrush8K/yr
  • ninja turtle toothbrush8K/yr
  • spider man toothbrush8K/yr
  • boy electric toothbrush8K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Electric Toothbrush

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
0.4%of orders come back
“Not very durable”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Boys Electric Toothbrush questions

Answered from the same tracked data.