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Box of Rags

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 85% of clicks, so Box of Rags is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$754K/yr165K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
61%top-5 click share · 12 brands · 241 sellers

Flapen Score

Box of Rags against its category

The dotted line is the Health & Household average. Past it, Box of Rags is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Box of Rags market on Amazon at a glance

Shoppers on Amazon United States searched for Box of Rags 165K times last year and spent an estimated $754K. The top 5 brands take 85% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $754K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
11.7%
Market size, estimated
$754Ka year
Peak month
May1.8× the quietest month
Top search term
box of rags57K searches a year

02 · Price

A sale here is worth $39.08.

Listings sell for $39.08 on average, from $2.91 to $112.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $39.08 that is $39K to $49K a year per listing.

Average price
$39.08inside the $15 to $100 sweet spot
Price range
$2.91–$112.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$39K–$49K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #246 within Cleaning Cloths. It carries 1,172 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
52%
Out of stock, average day
1.4%
Average rank
#246in Cleaning Cloths
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,172per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Box of Rags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

241

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

10%

  • Brand 144%
  • Brand 217%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 10%)

Demand

Box of Rags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Box of Rags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • box of rags57K/yr
  • rags in a box40K/yr
  • scott rags in a box19K/yr
  • box of rags shop towels13K/yr
  • shop rags in a box6K/yr
  • scotts rags in a box5K/yr
  • box of towels5K/yr
  • box of shop towels4K/yr
  • scott rags5K/yr
  • rag in a box3K/yr

Reviews and returns

What reviews say buyers love and hate about Box of Rags

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
21%of negative reviews mention “Size-Overall”
0.1%of orders come back
“size very small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Box of Rags questions

Answered from the same tracked data.