box of rags
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$39.08avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Great$2.91–$112.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$754K$754K/yr · 165K searches
Review moat
Good1,171.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, box of rags is a $754K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
box of rags market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $782K–$977K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 61%
- Out of stock
- 1.4%
- Avg brand age
- 73 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
241
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
10%
- Scott44%
- Scott Rags In A Box17%
- PRO SOURCE10%
- All States Ag Parts Parts A.S.A.P.8%
- SupremePlus6%
- UNIMADE5%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top box of rags search terms
- box of rags57K/yr
- rags in a box40K/yr
- scott rags in a box19K/yr
- box of rags shop towels13K/yr
- shop rags in a box6K/yr
- scotts rags in a box5K/yr
- box of towels5K/yr
- box of shop towels4K/yr
- scott rags5K/yr
- rag in a box3K/yr
Top box of rags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scott Rags In A Box (57036) All-Purpose Towels Large 9x12 Towel (1 Box of 200 Sheets Total)
Scott Rags In A Box$18.664.6★374 rev
Scott Shop Rags In A Box (350ct.)
Scott$27.054.7★396 rev
Scott Rags in A Box Box of 200
Scott$21.914.7★311 rev
Scott Rags In A Box (75260) All-Purpose Towels Large 9x12 Paper Towel Pop-Up Box (8 Boxes of 200 Sheets 1 600 Sheet Total)
Scott$105.424.5★1,127 rev
Scott Blue Shop Towels in a Box - 200 Sheets
All States Ag Parts Parts A.S.A.P.$17.924.8★2,370 rev
Newest
by launch date
Huck & Terry White T-Shirt Bag of Rags 100% Recycled Material Cotton Blend Bar Mop Reclaimed Eco-Friendly Cloth Cleaning & Painting Rags Lint Free Highly Absorbent (Bag 1 Pound)
Huck & Terry$17.1048 rev
GLIMGLINT Microfiber Cleaning Cloth 100 Pack Cleaning Rags Lint-Free Ultra Absorbent Reusable Paper Towels for Home Kitchen Car Garage or Shop Microfiber Rags 11 x 9 Grey
GLIMGLINT$20.06182 rev
PRO SOURCE Cotton Reclaimed Rags - White Sheeting Lint Free 5 Lbs. at 3 to 5 per Pound Box
PRO SOURCE$14.5823 rev
UNIMADE Shop Rags 100 Sheets Microfiber Cleaning Cloth Commercial Grade Washcloths Lint-Free Bulk Shops Towels for Cars Mechanic Restaurant Garage Housekeeping 11x 9 White
UNIMADE$20.94543 rev
UNIMADE Shop Towels 100 Sheets Microfiber Cleaning Cloth Commercial Grade Washcloths Lint-Free Bulk Shops Rags for Cars Mechanic Restaurant Garage Housekeeping 11x 9 Blue
UNIMADE$20.80543 rev
Trending
90-day click momentum
SupremePlus Recycled Multicolored T-Shirt Cloth Rags 50 lb Box of Rags All-Purpose Cotton Knit Cleaning Rags Bulk for Dusting Polishing Staining Paint Spill Cleanup Industrial & Commercial Use
SupremePlus$62.184.2★
Huck & Terry White T-Shirt Bag of Rags 100% Recycled Material Cotton Blend Bar Mop Reclaimed Eco-Friendly Cloth Cleaning & Painting Rags Lint Free Highly Absorbent (Bag 1 Pound)
Huck & Terry$17.103.8★
TaskBrand N-V040CGB Blue V40 Value Series Center Pull Wiper Sheets All-Purpose Disposable Cleaning Towels 10 x 11.5 Inches Roll of 200
TaskBrand$18.894.7★
SupremePlus Recycled White T Shirt Rags Box (10 lbs.) Shop Rags Bulk for Oil Stain Grease Paint and Auto Cleaning - Multipurpose
SupremePlus$37.894.2★
Scott Rags In A Box (57036) All-Purpose Towels Large 9x12 Towel (1 Box of 200 Sheets Total)
Scott Rags In A Box$18.664.6★
What buyers say about box of rags
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Excellent product”
“Great for cleaning”
“Excellent absorption”
“They dont break easily”
“As advertised”
“Works well for intended use”
“No lint, reusable”
“Thank you I just love these thick towels”
“Heavy duty”
What buyers complain about
“size very small”
“The others are usually far more expensive or something else is wrong with them”
“Garbage”
“Incorrect advertising”
“They look and feel dirty”
“Much thicker than regular paper towels so use less”
“Terrible smell”
“These arent durable”
“Not fully cotton”
“I am not a fan of the color being blue”
Top return reasons
Common questions
- Is box of rags profitable to sell on Amazon United States?
- The niche generates $754K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the box of rags niche?
- 12 brands and 241 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in box of rags?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for box of rags peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the box of rags niche?
- Listings span $2.91–$112.72; the average listing price is $39.08 (sweet spot $15–$100). The average incumbent carries 1,172 reviews — the moat a new listing must climb.