bowel movement supplements
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$30.08avg listing price — sweet spot $15–$100
Price range
Great$12.32–$76.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$708K$708K/yr · 175K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,446avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bowel movement supplements is a $708K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
bowel movement supplements market data
- Units sold / yr
- 20K–25K
- avg 3,000–4,000/product
- Revenue / yr
- $602K–$752K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- OLLY54%
- Dr. Schulze's33%
- NatureWise10%
- MiraLAX3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.4×
Top bowel movement supplements search terms
- bowel movement supplements35K/yr
- olly keep it moving gummies22K/yr
- keep it moving olly10K/yr
- dr schulze intestinal formula 119K/yr
- fiber cleanse12K/yr
- intestinal formula 18K/yr
- dr schultz intestinal formula 18K/yr
- daily constipation relief for women5K/yr
- olly keep it moving5K/yr
- keep it moving gummies10K/yr
Top bowel movement supplements products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count
OLLY$12.324.2★1,586 rev
Dr. Schulzes Intestinal Formula #1 - Bowel Movement Supplement for Colon Health Support - Bloating & Constipation Relief- Intestinal Cleanse - All-Natural - Plant-Based - Vegan - 90 Count
Dr. Schulze's$33.284.5★3,573 rev
Dr. Schulzes Intestinal Formula #1 - Bowel Movement Supplement for Colon Health Support - Bloating & Constipation Relief - Intestinal Cleanse - All-Natural - Plant-Based - Vegan - 250 Count
Dr. Schulze's$76.544.5★3,573 rev
![NatureWise Total Colon Care Fiber Cleanse - Natural Laxative Blend - Herbal Laxatives Prebiotics & Enzymes for Regularity Digestion Weight & Gut Health - Non-GMO - 60 Capsules[30-Day Supply]](https://m.media-amazon.com/images/I/41kh+Uq6yNL.jpg)
NatureWise Total Colon Care Fiber Cleanse - Natural Laxative Blend - Herbal Laxatives Prebiotics & Enzymes for Regularity Digestion Weight & Gut Health - Non-GMO - 60 Capsules[30-Day Supply]
NatureWise$13.504.5★3,903 rev
MiraFIBER Gummies from The Makers of MiraLAX 8g Per Serving with B Vitamins Metabolism Support Gut Health for Men & Women Prebiotic Fiber Gummies for Adults Mixed Fruit Flavor 72Ct
MiraLAX$14.754.4★9,595 rev
Newest
by launch dateMiraFIBER Gummies from The Makers of MiraLAX 8g Per Serving with B Vitamins Metabolism Support Gut Health for Men & Women Prebiotic Fiber Gummies for Adults Mixed Fruit Flavor 72Ct
MiraLAX$14.759,595 rev
OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count
OLLY$12.321,586 rev
Dr. Schulzes Intestinal Formula #1 - Bowel Movement Supplement for Colon Health Support - Bloating & Constipation Relief - Intestinal Cleanse - All-Natural - Plant-Based - Vegan - 250 Count
Dr. Schulze's$76.543,573 rev
NatureWise Total Colon Care Fiber Cleanse - Natural Laxative Blend - Herbal Laxatives Prebiotics & Enzymes for Regularity Digestion Weight & Gut Health - Non-GMO - 60 Capsules[30-Day Supply]
NatureWise$13.503,903 rev
Dr. Schulzes Intestinal Formula #1 - Bowel Movement Supplement for Colon Health Support - Bloating & Constipation Relief- Intestinal Cleanse - All-Natural - Plant-Based - Vegan - 90 Count
Dr. Schulze's$33.283,573 rev
Trending
90-day click momentumOLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count
OLLY$12.324.2★
NatureWise Total Colon Care Fiber Cleanse - Natural Laxative Blend - Herbal Laxatives Prebiotics & Enzymes for Regularity Digestion Weight & Gut Health - Non-GMO - 60 Capsules[30-Day Supply]
NatureWise$13.504.5★
Dr. Schulzes Intestinal Formula #1 - Bowel Movement Supplement for Colon Health Support - Bloating & Constipation Relief - Intestinal Cleanse - All-Natural - Plant-Based - Vegan - 250 Count
Dr. Schulze's$76.544.5★
MiraFIBER Gummies from The Makers of MiraLAX 8g Per Serving with B Vitamins Metabolism Support Gut Health for Men & Women Prebiotic Fiber Gummies for Adults Mixed Fruit Flavor 72Ct
MiraLAX$14.754.4★
Dr. Schulzes Intestinal Formula #1 - Bowel Movement Supplement for Colon Health Support - Bloating & Constipation Relief- Intestinal Cleanse - All-Natural - Plant-Based - Vegan - 90 Count
Dr. Schulze's$33.284.5★
What buyers say about bowel movement supplements
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes good and works as i had hoped”
“Works well”
“No complaints, just be cautious of dosage”
“Works as advertised”
“No more constipation no more bloating”
“Good value for the money”
“Chewable”
“Good supplement”
“Causes no stomach cramps”
“Three does the trick for me”
What buyers complain about
“Did not work”
“Disgusting taste”
“cant understand making it so difficult to open”
“I have been very bloated”
“Not Chewable”
“Also I recommend not taking the recommended 2 pills one is enough”
“was having sever constipation”
“Waste of money”
“Gave some painful gas”
“Leaves you bloated and gassy”
Top return reasons
Common questions
- Is bowel movement supplements profitable to sell on Amazon United States?
- The niche generates $708K/yr across 5 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bowel movement supplements niche?
- 4 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bowel movement supplements?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Ease Of Use. The return rate is 0.0%.
- When does demand for bowel movement supplements peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the bowel movement supplements niche?
- Listings span $12.32–$76.54; the average listing price is $30.08 (sweet spot $15–$100). The average incumbent carries 4,446 reviews — the moat a new listing must climb.