Bowel Incontinence Pads
FailShoppers spend an estimated $71K a year here, so Bowel Incontinence Pads is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $71K/yr89K searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 90 sellers
Flapen Score
Bowel Incontinence Pads against its category
The dotted line is the Health & Household average. Past it, Bowel Incontinence Pads is stronger. Inside it, weaker.
Market
The Bowel Incontinence Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Bowel Incontinence Pads 89K times last year and spent an estimated $71K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $71Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- fecal incontinence products for women24K searches a year
02 · Price
A sale here is worth $30.53.
Listings sell for $30.53 on average, from $10.51 to $68.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $30.53 that is $3K to $8K a year per listing.
- Average price
- $30.53inside the $15 to $100 sweet spot
- Price range
- $10.51–$68.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Incontinence & Ostomy. It carries 3,481 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 74%
- Out of stock, average day
- 0.0%
- Average rank
- #234in Incontinence & Ostomy
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 3,481per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Bowel Incontinence Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
90
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
16%
- Brand 124%
- Brand 222%
- Brand 315%
- Brand 412%
- Brand 57%
- Brand 66%
- Open — no brand owns it (7 brands, 16%)
Demand
Bowel Incontinence Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Bowel Incontinence Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fecal incontinence products for women24K/yr
- bowel incontinence pads10K/yr
- bowel leakage pads6K/yr
- bowel incontinence pads for women5K/yr
- mens poop proof underwear5K/yr
- bowel incontinence products for women8K/yr
- fecal incontinence pads7K/yr
- fecal incontinence pads for women5K/yr
- bowel incontinence5K/yr
- bowel incontinence products7K/yr
Reviews and returns
What reviews say buyers love and hate about Bowel Incontinence Pads
We read the reviews and the return reasons for every product selling here.
“No way to adhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bowel Incontinence Pads questions
Answered from the same tracked data.









