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Bow Plates

Fail

Demand is soft, at -42.3% this quarter, so Bow Plates is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$81K/yr195K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
28%top-5 click share · 46 brands · 49 sellers

Flapen Score

Bow Plates against its category

The dotted line is the Health & Household average. Past it, Bow Plates is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Plates 195K times last year and spent an estimated $81K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
2.5%
Market size, estimated
$81Ka year
Peak month
January2.1× the quietest month
Top search term
bow plates50K searches a year

02 · Price

A sale here is worth $16.49.

Listings sell for $16.49 on average, from $7.90 to $44.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.49 that is $0 to $2K a year per listing.

Average price
$16.49inside the $15 to $100 sweet spot
Price range
$7.90–$44.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #2,314 within Disposable Plates, Bowls & Cutlery. It carries 162 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
17.4%
Average rank
#2,314in Disposable Plates, Bowls & Cutlery
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
162per listing
Listings tracked
60

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Bow Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

49

Top-5 brand share

46%

Top 20: 80%

Top-5 click share

28%

Top 20: 67%

Open market

50%

  • Brand 117%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Bow Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Bow Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow plates50K/yr
  • pink bow plates33K/yr
  • bow plates and napkins21K/yr
  • pink bow plates and napkins14K/yr
  • bow paper plates13K/yr
  • bow plates and napkins party supplies6K/yr
  • bow party plates9K/yr
  • bow birthday plates8K/yr
  • pink bow paper plates7K/yr
  • coquette plates6K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Plates

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Thickness”
2.9%of orders come back
“I was concerned they wouldnt be thick enough”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bow Plates questions

Answered from the same tracked data.