bow plates
Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great161.53avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Great$7.90–$44.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.49avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 195K searches
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bow plates is a $81K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bow plates market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $99K–$132K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #2,314
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 17.4%
- Avg brand age
- 18 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
49
Top-5 brand share
46%
Top 20: 80%
Top-5 click share
28%
Top 20: 67%
Open market
50%
- JarThenaAMCS17%
- Kinovo9%
- CANREVEL8%
- Justforjoyful7%
- WRXVVTSV5%
- CENLBJ4%
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -42.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top bow plates search terms
- bow plates50K/yr
- pink bow plates33K/yr
- bow plates and napkins21K/yr
- pink bow plates and napkins14K/yr
- bow paper plates13K/yr
- bow plates and napkins party supplies6K/yr
- bow party plates9K/yr
- bow birthday plates8K/yr
- pink bow paper plates7K/yr
- coquette plates6K/yr
Top bow plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CANREVEL 96 PCS Bow Party Plates Serve 24 Bow Plates and Napkins Forks Set Disposable Tableware for Birthday Supplies Party Decorations for Grils Kids Women
CANREVEL$15.814.6★148 rev
300 Pcs Pink Bow Plates Cups Napkins and Tableware Sets for Coquette Birthday Decorations Party Supplies Include Straws Pink Birthday Decorations Which Can Serve 50
Kinovo$29.844.7★170 rev
JarThenaAMCS 175Pcs Pink Bow Party Supplies Kit Scalloped Bowknot Tableware Set Disposable Dinnerware Paper Napkin Plate Cup Spoon Fork Knife for 25 Guests Party Favor
JarThenaAMCS$22.364.7★40 rev
50 Pcs Pink Bow Party Supplies Bow Birthday 9 Inch Plates and Napkins Disposable Birthday Decorations for Girl Bachelorette Bridal Engagement Coquette Baby Shower Cute Tableware Set Serves 25 Guests
WRXVVTSV$10.094.6★3 rev
JarThenaAMCS 50 Pcs Scalloped Paper Plates Disposable Plates 7 Inch White Plates with Pink Bow Trim Decorative Dinner Plate for Baby Bridal Shower Wedding Birthday Party Supplies
JarThenaAMCS$11.814.6★7 rev
Newest
by launch dateJarThenaAMCS 50 Pcs Scalloped Paper Plates Disposable Plates 7 Inch White Plates with Pink Bow Trim Decorative Dinner Plate for Baby Bridal Shower Wedding Birthday Party Supplies
JarThenaAMCS$11.817 rev
80 pcs Pink Bow Birthday Party Supplies - Pink Bow Plates and Napkins Disposable Tableware Set for Girls Birthday Party Decorations Coquette Pink Bow Party Decorations Serve 20 Sturdy & Durable
MACLUD$14.1421 rev
Kinovo 40 Pcs Pink Bow Plates and Napkins Tableware Sets for Bow Party Decorations Pink Bow Birthday Decorations Which Can Serve 20
Kinovo$11.7914 rev
Pink Bow Party Plates and Napkins Supplies - 25 Disposable Plates 25 Dessert Plates 25 Napkins 25 Forks & 1 Tablecloth for Birthday Baby Shower Bridal Shower
CENLBJ$12.47545 rev
WERNNSAI Pink Bow Birthday Decorations - 48PCS Bow Plates and Napkins Coquette Birthday Decorations Pink Paper Plates and Napkins for Kids Girls Bachelorette Wedding Supplies Serves 16 Guests
WERNNSAI$10.524,316 rev
Trending
90-day click momentumJarThenaAMCS 50 Pcs Scalloped Paper Plates Disposable Plates 7 Inch White Plates with Pink Bow Trim Decorative Dinner Plate for Baby Bridal Shower Wedding Birthday Party Supplies
JarThenaAMCS$11.814.6★
Srua Don Pink Bow Birthday Decorations Supplies Girl Bow Theme Coquette Birthday Decorations Plate Napkin Cup Tablecloth Banner Swirls Cutlery Pink Bow Party Decorations Tableware Serves 24
Srua Don$13.624.9★
80 pcs Pink Bow Birthday Party Supplies - Pink Bow Plates and Napkins Disposable Tableware Set for Girls Birthday Party Decorations Coquette Pink Bow Party Decorations Serve 20 Sturdy & Durable
MACLUD$14.144.3★
Kinovo 40 Pcs Pink Bow Plates and Napkins Tableware Sets for Bow Party Decorations Pink Bow Birthday Decorations Which Can Serve 20
Kinovo$11.794.9★
Pink Bow Party Plates and Napkins Supplies - 25 Disposable Plates 25 Dessert Plates 25 Napkins 25 Forks & 1 Tablecloth for Birthday Baby Shower Bridal Shower
CENLBJ$12.474.7★
What buyers say about bow plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Exactly as pictured”
“Design is super cute”
“the color so pretty”
“Worth it”
“Very durable”
“Cute & sturdy”
“Birthday Party Fun”
“The material is very good, the colors, everything is perfect”
“Nice plates size were perfect”
What buyers complain about
“I was concerned they wouldnt be thick enough”
“Way too small”
“flimsy”
“Cups were not very durable”
“there are no balloons :/ they lied so it is not a complete set like in the picture”
“That said, the quality is pretty basic”
“looks more expensive than it is”
“The balloons kept popping constantly”
“Its not the best material”
“I personally wouldn't count on them for a heavy meal without bending or possibly leaking”
Top return reasons
Common questions
- Is bow plates profitable to sell on Amazon United States?
- The niche generates $81K/yr across 60 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the bow plates niche?
- 46 brands and 49 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in bow plates?
- Top complaints mined from reviews: Thickness, Size-Overall, Strength. The return rate is 2.9%.
- When does demand for bow plates peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bow plates niche?
- Listings span $7.90–$44.65; the average listing price is $16.49 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.