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Bow Gift Bag

Maybe

The top 5 brands take only 31% of clicks. But demand is soft, at -27.3% this quarter, so Bow Gift Bag is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$70K/yr144K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
23%top-5 click share · 61 brands · 65 sellers

Flapen Score

Bow Gift Bag against its category

The dotted line is the Health & Household average. Past it, Bow Gift Bag is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Gift Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Gift Bag 144K times last year and spent an estimated $70K. The top 5 brands take 31% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
4.0%
Market size, estimated
$70Ka year
Top search term
bow gift bags19K searches a year

02 · Price

A sale here is worth $12.25.

Listings sell for $12.25 on average, from $4.73 to $27.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.25 that is $0 to $1K a year per listing.

Average price
$12.25under the $15 to $100 sweet spot
Price range
$4.73–$27.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #3,935 within Gift Bags. It carries 140 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#3,935in Gift Bags
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
140per listing
Listings tracked
76

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
17 months

Products

Top Bow Gift Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

61 falling

Sellers

65

Top-5 brand share

31%

Top 20: 71%

Top-5 click share

23%

Top 20: 57%

Open market

65%

  • Brand 17%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Bow Gift Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26OctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Bow Gift Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow gift bags19K/yr
  • bow goodie bags19K/yr
  • pink bow gift bag17K/yr
  • bow gift bag21K/yr
  • bow candy bags11K/yr
  • pink bow goodie bags8K/yr
  • bow party favor bags8K/yr
  • pink bow gift bags7K/yr
  • bow party bags5K/yr
  • pink bow party favor bags4K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Gift Bag

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
2.3%of orders come back
“it is short”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bow Gift Bag questions

Answered from the same tracked data.