Bow for Gift

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

5.1%

Market size, estimated

$89Ka year

Peak month

December3.7× the quietest month

Top search term

birthday bows29K searches a year

Listings sell for $9.46 on average, from $4.74 to $17.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.46 that is $946 to $2K a year per listing.

Average price

$9.46under the $15 to $100 sweet spot

Price range

$4.74–$17.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$946–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #153 within Gift Wrap Bows. It carries 589 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#153in Gift Wrap Bows

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

589per listing

Listings tracked

77

22 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

4Amazon's first-year sales bar

Average brand age

23 months