Boutique

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

25K

Growth, 90 days vs prior 90

+45.1%

Conversion, latest week

8.1%

Market size, estimated

$48Ka year

Top search term

always discreet boutique pads11K searches a year

Listings sell for $24.02 on average, from $6.07 to $40.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $24.02 that is $2K to $6K a year per listing.

Average price

$24.02inside the $15 to $100 sweet spot

Price range

$6.07–$40.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.4%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Feminine Care. It carries 3,155 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#105in Feminine Care

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,155per listing

Listings tracked

19

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

64 months